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58 case(s) found.
Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.*
The crisis in question has come to a head following the intervention of two groups of activist investors.
Reference 6715
Published 22 Apr 2022
Length 11 page(s)
Region Europe
Industry Food and Beverages Production
Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.*
The crisis in question has come to a head following the intervention of two groups of activist investors.
Emmanuel Faber, the star Chair/CEO of the global Danone Group, was known for his
leadership on sustainability. In 2020, he persuaded shareholders to vote for Danone to
become France’s largest “entreprise à mission” (purpose-driven company) – giving it a new
ESG-based legal status.
Reference 6712
Published 24 Jan 2022
Length 2 page(s)
Region Europe
Industry Food and Beverages Production
Emmanuel Faber, the star Chair/CEO of the global Danone Group, was known for his
leadership on sustainability. In 2020, he persuaded shareholders to vote for Danone to
become France’s largest “entreprise à mission” (purpose-driven company) – giving it a new
ESG-based legal status.
Emmanuel Faber, the star Chair/CEO of the global Danone Group, was known for his
leadership on sustainability. In 2020, he persuaded shareholders to vote for Danone to
become France’s largest “entreprise à mission” (purpose-driven company) – giving it a new
ESG-based legal status.
Reference 6712
Published 24 Jan 2022
Length 3 page(s)
Region Europe
Industry Food and Beverages Production
Emmanuel Faber, the star Chair/CEO of the global Danone Group, was known for his
leadership on sustainability. In 2020, he persuaded shareholders to vote for Danone to
become France’s largest “entreprise à mission” (purpose-driven company) – giving it a new
ESG-based legal status.
This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
Reference 6640
Published 19 Apr 2022
Length 9 page(s)
Topic Marketing
Region Europe
Industry Food and Beverages Production
This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
PopChef is a start-up foodtech business in the lunchtime food delivery market in Paris. The case centres on the period from launch in 2015 to 2017. PopChef is the first to enter the market with a new business model in France. As other well-funded domestic and international entrants arrive, the market becomes highly competitive market.
Reference 6391
Published 28 May 2018
Length 34 page(s)
Topic Strategy
Region Europe
Industry Food and Beverages Production
PopChef is a start-up foodtech business in the lunchtime food delivery market in Paris. The case centres on the period from launch in 2015 to 2017. PopChef is the first to enter the market with a new business model in France. As other well-funded domestic and international entrants arrive, the market becomes highly competitive market.
The case goes back in time to the ‘golden age’ of Absolut when contemporary artists like Andy Warhol and Keith Haring painted the unusual bottle to the amazement of the global arts community. The nearly accidental collaboration with artists in the glorious years turned the brand into a must-have aspirational drink to be consumed at chic bars and art fairs.
Reference 6375
Published 26 Mar 2018
Length 33 page(s)
Topic Marketing
Region Europe
Industry Wholesale, Food and Beverages Production
The case goes back in time to the ‘golden age’ of Absolut when contemporary artists like Andy Warhol and Keith Haring painted the unusual bottle to the amazement of the global arts community. The nearly accidental collaboration with artists in the glorious years turned the brand into a must-have aspirational drink to be consumed at chic bars and art fairs.
