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    4 cases found.

    Are Chocolate Eaters Really SDG Smart?

    By  Luk Van Wassenhove,  Viktor Pot,  Sarah Dewilde,  Thomas Breugem
    Add to cart extra
    Since its inception in 2015, the 2030 Agenda for the UN Sustainable Development Goals (SDG) has provided a blueprint for shared prosperity in a sustainable world — a world where all people live productive, vibrant, and peaceful lives on a healthy planet. With less than a decade to go, we need to ask if we are laying the right foundation to achieve the SDGs. How “SDG-smart” are we?

      Published 27 May 2021

      Reference 6604

      Topic Responsibility

      Region Global

      Industry Consumer Goods,  Food and Beverages Production

      View case

      Are Chocolate Eaters Really SDG Smart?

      Add to cart extra
      • By  Luk Van Wassenhove,  Viktor Pot,  Sarah Dewilde,  Thomas Breugem
      • Reference 6604

      • Published 27 May 2021

      • Topic Responsibility

      • Region Global

      • Industry Consumer Goods,  Food and Beverages Production

      Since its inception in 2015, the 2030 Agenda for the UN Sustainable Development Goals (SDG) has provided a blueprint for shared prosperity in a sustainable world — a world where all people live productive, vibrant, and peaceful lives on a healthy planet. With less than a decade to go, we need to ask if we are laying the right foundation to achieve the SDGs. How “SDG-smart” are we?
        View case

        Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

        By  Pierre Chandon,  Laura Heely,  Fernando Machado
        Add to cart popular extra
        Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

          Published 25 Jun 2018

          Reference 6402

          Topic Marketing

          Region Global

          Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

          View case

          Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

          Add to cart popular extra
          • By  Pierre Chandon,  Laura Heely,  Fernando Machado
          • Reference 6402

          • Published 25 Jun 2018

          • Topic Marketing

          • Region Global

          • Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

          Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
            View case

            waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

            By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
            Add to cart award extra
            In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

              Published 28 Jun 2019

              Reference 6399

              Topic Marketing

              Region Global

              Industry Food and Beverages Production

              View case

              waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

              Add to cart award extra
              • By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
              • Reference 6399

              • Published 28 Jun 2019

              • Topic Marketing

              • Region Global

              • Industry Food and Beverages Production

              In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
                View case

                Handpresso (A)

                By  Anne-Marie Carrick,  Manuel Sosa,  Babette Strousse
                Add to cart popular extra
                Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.

                  Published 29 Nov 2011

                  Reference 5841

                  Topic Entrepreneurship

                  Region Global

                  Industry Consumer Goods,  Food and Beverages Production

                  View case

                  Handpresso (A)

                  Add to cart popular extra
                  • By  Anne-Marie Carrick,  Manuel Sosa,  Babette Strousse
                  • Reference 5841

                  • Published 29 Nov 2011

                  • Topic Entrepreneurship

                  • Region Global

                  • Industry Consumer Goods,  Food and Beverages Production

                  Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
                    View case

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