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    2 case(s) found.

    Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

    By  Pierre Chandon,  Laura Heely,  Fernando Machado
    Add to cart popular extra
    Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

      Published 25 Jun 2018

      Reference 6402

      Length 34 page(s)

      Topic Marketing

      Region Global

      Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

      View case

      Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

      By  Pierre Chandon,  Laura Heely,  Fernando Machado
      Add to cart popular extra
      • Reference 6402

      • Published 25 Jun 2018

      • Length 34 page(s)

      • Topic Marketing

      • Region Global

      • Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

      Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
        View case

        waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

        By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
        Add to cart popular award extra
        In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

          Published 28 Jun 2019

          Reference 6399

          Length 13 page(s)

          Topic Marketing

          Region Global

          Industry Food and Beverages Production

          View case

          waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

          By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
          Add to cart popular award extra
          • Reference 6399

          • Published 28 Jun 2019

          • Length 13 page(s)

          • Topic Marketing

          • Region Global

          • Industry Food and Beverages Production

          In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
            View case

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