The case describes Carla Barbotó and Santiago Peralta’s journey building a premium, ethical chocolate brand – Pacari – in Ecuador, that has won over 160 awards including “World’s Best Chocolate” for five consecutive years.

Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.* The crisis in question has come to a head following the intervention of two groups of activist investors.

Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.* The crisis in question has come to a head following the intervention of two groups of activist investors.

Do we have to completely change the way we eat to save the planet? If so, can business lead the way? Case protagonist Sandhya Sriram, a Singapore entrepreneur, is attempting to do just that. With a cofounder, she launches a start-up to ‘grow’ shrimp meat by replicating cells in a lab setting as an alternative to aquaculture settings that pollute the ocean.

This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.