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    3 case(s) found.

    Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

    By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
    Add to cart extra
    This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

      Published 19 Apr 2022

      Reference 6640

      Length 9 page(s)

      Topic Marketing

      Region Europe

      Industry Food and Beverages Production

      View case

      Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

      By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
      Add to cart extra
      • Reference 6640

      • Published 19 Apr 2022

      • Length 9 page(s)

      • Topic Marketing

      • Region Europe

      • Industry Food and Beverages Production

      This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
        View case

        Are Chocolate Eaters Really SDG Smart?

        By  Luk Van Wassenhove,  Viktor Pot,  Sarah Dewilde,  Thomas Breugem
        Add to cart extra
        Since its inception in 2015, the 2030 Agenda for the UN Sustainable Development Goals (SDG) has provided a blueprint for shared prosperity in a sustainable world — a world where all people live productive, vibrant, and peaceful lives on a healthy planet. With less than a decade to go, we need to ask if we are laying the right foundation to achieve the SDGs. How “SDG-smart” are we?

          Published 27 May 2021

          Reference 6604

          Length 79 page(s)

          Topic Responsibility

          Region Global

          Industry Consumer Goods,  Food and Beverages Production

          View case

          Are Chocolate Eaters Really SDG Smart?

          By  Luk Van Wassenhove,  Viktor Pot,  Sarah Dewilde,  Thomas Breugem
          Add to cart extra
          • Reference 6604

          • Published 27 May 2021

          • Length 79 page(s)

          • Topic Responsibility

          • Region Global

          • Industry Consumer Goods,  Food and Beverages Production

          Since its inception in 2015, the 2030 Agenda for the UN Sustainable Development Goals (SDG) has provided a blueprint for shared prosperity in a sustainable world — a world where all people live productive, vibrant, and peaceful lives on a healthy planet. With less than a decade to go, we need to ask if we are laying the right foundation to achieve the SDGs. How “SDG-smart” are we?
            View case

            Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

            By  Pierre Chandon,  Laura Heely
            Add to cart award extra
            After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

              Published 06 Jun 2018

              Reference 6317

              Length 16 page(s)

              Topic Marketing

              Region Europe

              Industry Dairy,  Food and Beverages Production

              View case

              Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

              By  Pierre Chandon,  Laura Heely
              Add to cart award extra
              • Reference 6317

              • Published 06 Jun 2018

              • Length 16 page(s)

              • Topic Marketing

              • Region Europe

              • Industry Dairy,  Food and Beverages Production

              After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
                View case

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                The Mulliez Family Venture

                By  Morten Bennedsen,  Yann Cornil,  Robert Crawford

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                  Grab vs. Uber vs. Go-Jek: Digital Platform-based International Competition in South East Asia

                  By  Jason P. Davis,  Minh Vo,  Anne Yang

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                    Strategic Analysis of the Business Environment

                    By  Javier Gimeno,  Daniel Simonovich,  Metin Sengul

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