6 cases found.
Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.
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Reference 6421
Published 25 Jun 2018
Topic Strategy
Region North America
Industry Restaurants, Food and Beverages Production
Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.
The case study focuses on risk management practices at Maryland & Virginia Milk Producers Cooperative, in particular the organization’s crisis preparedness to ensure business continuity. The case provides detailed information on the dairy industry as well as the specific operations of Maryland & Virginia.
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Reference 5921
Published 28 Jan 2013
Topic Operations
Region North America
Industry Dairy, Food and Beverages Production
The case study focuses on risk management practices at Maryland & Virginia Milk Producers Cooperative, in particular the organization’s crisis preparedness to ensure business continuity. The case provides detailed information on the dairy industry as well as the specific operations of Maryland & Virginia.
The case study focuses on risk management practices at Maryland & Virginia Milk Producers Cooperative, in particular the organization’s crisis preparedness to ensure business continuity. The case provides detailed information on the dairy industry as well as the specific operations of Maryland & Virginia.
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Reference 5921
Published 28 Jan 2013
Topic Operations
Region North America
Industry Dairy, Food and Beverages Production
The case study focuses on risk management practices at Maryland & Virginia Milk Producers Cooperative, in particular the organization’s crisis preparedness to ensure business continuity. The case provides detailed information on the dairy industry as well as the specific operations of Maryland & Virginia.
This case study can be used as a stand-alone case or in conjunction with INSEAD case study "Brazile Telecom".
This case takes up Frank Drummond's story when he decides to leave the telecoms business and return to the US where he starts a new venture to develop a new type of baby bottle. He calls on the designer who he worked with on the one button phone.
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Reference 5778
Published 29 Mar 2011
Topic Entrepreneurship
Region North America
Industry Food and Beverages Production
This case study can be used as a stand-alone case or in conjunction with INSEAD case study "Brazile Telecom".
This case takes up Frank Drummond's story when he decides to leave the telecoms business and return to the US where he starts a new venture to develop a new type of baby bottle. He calls on the designer who he worked with on the one button phone.
The case entitled ‘Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001’ examines the competitive environment of the US wine industry in 2001, prior to [yellow tail]’s launch. The case demonstrates how the industry was overcrowded, highly competitive, and increasingly squeezed at the distribution and retail stages of the supply chain.
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Reference 5626
Published 31 Jul 2009
Topic Strategy
Region North America
The case entitled ‘Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001’ examines the competitive environment of the US wine industry in 2001, prior to [yellow tail]’s launch. The case demonstrates how the industry was overcrowded, highly competitive, and increasingly squeezed at the distribution and retail stages of the supply chain.
The case describes the introduction of New Coke in response to the Pepsi Challenge, an advertising campaign that used taste tests to support the claim that Pepsi Cola was a superior product. Instead of strengthening Coca-Cola's market share position, the product change resulted in a consumer rebellion and a publicity disaster for Coca-Cola.
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Reference 4783
Published 01 Jan 2001
Topic Marketing
Region North America
Industry Food and Beverages Production
The case describes the introduction of New Coke in response to the Pepsi Challenge, an advertising campaign that used taste tests to support the claim that Pepsi Cola was a superior product. Instead of strengthening Coca-Cola's market share position, the product change resulted in a consumer rebellion and a publicity disaster for Coca-Cola.