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    4 case(s) found.

    Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

    By  Pierre Chandon,  Laura Heely,  Fernando Machado
    Add to cart popular extra
    Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

      Published 25 Jun 2018

      Reference 6402

      Length 34 page(s)

      Topic Marketing

      Region Global

      Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

      View case

      Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

      By  Pierre Chandon,  Laura Heely,  Fernando Machado
      Add to cart popular extra
      • Reference 6402

      • Published 25 Jun 2018

      • Length 34 page(s)

      • Topic Marketing

      • Region Global

      • Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

      Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
        View case

        waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

        By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
        Add to cart popular award extra
        In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

          Published 28 Jun 2019

          Reference 6399

          Length 13 page(s)

          Topic Marketing

          Region Global

          Industry Food and Beverages Production

          View case

          waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

          By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
          Add to cart popular award extra
          • Reference 6399

          • Published 28 Jun 2019

          • Length 13 page(s)

          • Topic Marketing

          • Region Global

          • Industry Food and Beverages Production

          In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
            View case

            Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

            By  Hernan A. Bruno,  Hilke Plassmann
            Add to cart popular award extra
            The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

              Published 25 Mar 2014

              Reference 5757

              Length 13 page(s)

              Topic Marketing

              Region Europe

              Industry Food and Beverages Production

              View case

              Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

              By  Hernan A. Bruno,  Hilke Plassmann
              Add to cart popular award extra
              • Reference 5757

              • Published 25 Mar 2014

              • Length 13 page(s)

              • Topic Marketing

              • Region Europe

              • Industry Food and Beverages Production

              The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
                View case

                Launching New Coke

                By  Markus Christen
                Add to cart popular
                The case describes the introduction of New Coke in response to the Pepsi Challenge, an advertising campaign that used taste tests to support the claim that Pepsi Cola was a superior product. Instead of strengthening Coca-Cola's market share position, the product change resulted in a consumer rebellion and a publicity disaster for Coca-Cola.

                  Published 01 Jan 2001

                  Reference 4783

                  Length 12 page(s)

                  Topic Marketing

                  Region North America

                  Industry Food and Beverages Production

                  View case

                  Launching New Coke

                  By  Markus Christen
                  Add to cart popular
                  • Reference 4783

                  • Published 01 Jan 2001

                  • Length 12 page(s)

                  • Topic Marketing

                  • Region North America

                  • Industry Food and Beverages Production

                  The case describes the introduction of New Coke in response to the Pepsi Challenge, an advertising campaign that used taste tests to support the claim that Pepsi Cola was a superior product. Instead of strengthening Coca-Cola's market share position, the product change resulted in a consumer rebellion and a publicity disaster for Coca-Cola.
                    View case

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                    How Does Digital Transformation Happen? The Mastercard Case (A)

                    By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle

                      Add to cart popular extra

                      Gardasil Launch

                      By  Reinhard Angelmar,  Juliana Kim,  Michael Schroeder

                        Add to cart

                        Stefanini and the Digital Revolution: Transforming and Being Transformed

                        By  L. Felipe Monteiro,  Gabriel Rozman,  Anne-Marie Carrick

                          Add to cart extra

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