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    4 cases found.

    Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

    By  Pierre Chandon,  Laura Heely,  Fernando Machado
    Add to cart popular extra
    Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

      Published 25 Jun 2018

      Reference 6402

      Topic Marketing

      Region Global

      Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

      View case

      Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

      Add to cart popular extra
      • By  Pierre Chandon,  Laura Heely,  Fernando Machado
      • Reference 6402

      • Published 25 Jun 2018

      • Topic Marketing

      • Region Global

      • Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

      Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
        View case

        Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

        By  Pierre Chandon,  Laura Heely
        Add to cart popular award extra
        After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

          Published 06 Jun 2018

          Reference 6317

          Topic Marketing

          Region Europe

          Industry Dairy,  Food and Beverages Production

          View case

          Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

          Add to cart popular award extra
          • By  Pierre Chandon,  Laura Heely
          • Reference 6317

          • Published 06 Jun 2018

          • Topic Marketing

          • Region Europe

          • Industry Dairy,  Food and Beverages Production

          After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
            View case

            Eastern Condiments Private Limited (A)

            By  V. (Paddy) Padmanabhan,  Indira Pant
            Add to cart popular extra
            Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

              Published 23 Jun 2014

              Reference 5981

              Topic Marketing

              Region Asia

              Industry Food and Beverages Production

              View case

              Eastern Condiments Private Limited (A)

              Add to cart popular extra
              • By  V. (Paddy) Padmanabhan,  Indira Pant
              • Reference 5981

              • Published 23 Jun 2014

              • Topic Marketing

              • Region Asia

              • Industry Food and Beverages Production

              Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.
                View case

                Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                By  Hernan A. Bruno,  Hilke Plassmann
                Add to cart popular award extra
                The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

                  Published 25 Mar 2014

                  Reference 5757

                  Topic Marketing

                  Region Europe

                  Industry Food and Beverages Production

                  View case

                  Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                  Add to cart popular award extra
                  • By  Hernan A. Bruno,  Hilke Plassmann
                  • Reference 5757

                  • Published 25 Mar 2014

                  • Topic Marketing

                  • Region Europe

                  • Industry Food and Beverages Production

                  The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
                    View case

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