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75 cases found.

Rainforest Gold: From NGO to Social Enterprise

By  Sameer Hasija,  Dominique Lecossois,  V. (Paddy) Padmanabhan,  Wina Andreini,  Frederik Gerner,  Nandini Vijayaraghavan
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The case focuses on the challenges facing Arenga Rainforest Sugar, a non-profit organization in Indonesia, as it re-thinks its business model. The product (rainforest sugar) supports sustainable agriculture, unlike traditional plantation-driven models (for palm oil and rubber).

    Published 28 Jun 2019

    Reference 6485

    Topic Operations

    Region Asia

    Industry Food and Beverages Production

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    Rainforest Gold: From NGO to Social Enterprise

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    The case focuses on the challenges facing Arenga Rainforest Sugar, a non-profit organization in Indonesia, as it re-thinks its business model. The product (rainforest sugar) supports sustainable agriculture, unlike traditional plantation-driven models (for palm oil and rubber).
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      Barry Callebaut (A): To Follow the Chair?

      By  N. Craig Smith,  Ron Soonieus,  Lisa Duke
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      This case puts participants in the shoes of the directors of Barry Callebaut (BC), a cocoa-sourcing and chocolate manufacturing company. Chairman Andreas Jacobs is passionate about cocoa sustainability in West Africa – ensuring the cocoa crop (endangered by poor farming and climate change) and the farmers who grow it will survive and thrive.

        Published 26 Jul 2019

        Reference 6440

        Topic Responsibility

        Region Africa

        Industry Food and Beverages Production

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        Barry Callebaut (A): To Follow the Chair?

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        This case puts participants in the shoes of the directors of Barry Callebaut (BC), a cocoa-sourcing and chocolate manufacturing company. Chairman Andreas Jacobs is passionate about cocoa sustainability in West Africa – ensuring the cocoa crop (endangered by poor farming and climate change) and the farmers who grow it will survive and thrive.
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          Barry Callebaut (B): To Follow the Chair?

          By  N. Craig Smith,  Ron Soonieus,  Lisa Duke
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          This case puts participants in the shoes of the directors of Barry Callebaut (BC), a cocoa-sourcing and chocolate manufacturing company. Chairman Andreas Jacobs is passionate about cocoa sustainability in West Africa – ensuring the cocoa crop (endangered by poor farming and climate change) and the farmers who grow it will survive and thrive.

            Published 26 Jul 2019

            Reference 6440

            Topic Responsibility

            Region Africa

            Industry Food and Beverages Production

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            Barry Callebaut (B): To Follow the Chair?

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            This case puts participants in the shoes of the directors of Barry Callebaut (BC), a cocoa-sourcing and chocolate manufacturing company. Chairman Andreas Jacobs is passionate about cocoa sustainability in West Africa – ensuring the cocoa crop (endangered by poor farming and climate change) and the farmers who grow it will survive and thrive.
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              Wawa: Retailing Reinvented Through Blue Ocean Strategy

              By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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              Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.

                Published 25 Jun 2018

                Reference 6421

                Topic Strategy

                Region North America

                Industry Restaurants,  Food and Beverages Production

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                Wawa: Retailing Reinvented Through Blue Ocean Strategy

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                Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.
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                  Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

                  By  Pierre Chandon,  Laura Heely,  Fernando Machado
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                  Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

                    Published 25 Jun 2018

                    Reference 6402

                    Topic Marketing

                    Region Global

                    Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

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                    Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

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                    Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
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                      waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

                      By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
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                      In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

                        Published 28 Jun 2019

                        Reference 6399

                        Topic Marketing

                        Region Global

                        Industry Food and Beverages Production

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                        waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

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                        In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
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                          PopChef: Creating a Tasty Foodtech Business

                          By  James Costantini,  Dawn Jarisch
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                          PopChef is a start-up foodtech business in the lunchtime food delivery market in Paris. The case centres on the period from launch in 2015 to 2017. PopChef is the first to enter the market with a new business model in France. As other well-funded domestic and international entrants arrive, the market becomes highly competitive market.

                            Published 28 May 2018

                            Reference 6391

                            Topic Strategy

                            Region Europe

                            Industry Food and Beverages Production

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                            PopChef: Creating a Tasty Foodtech Business

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                            PopChef is a start-up foodtech business in the lunchtime food delivery market in Paris. The case centres on the period from launch in 2015 to 2017. PopChef is the first to enter the market with a new business model in France. As other well-funded domestic and international entrants arrive, the market becomes highly competitive market.
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                              Building an Aspirational High-End Brand through Cultural Engagement: Absolut Vodka's Love Affair with Art

                              By  David Dubois,  Frederic Godart,  Brian Henry,  Vadim Grigorian
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                              The case goes back in time to the ‘golden age’ of Absolut when contemporary artists like Andy Warhol and Keith Haring painted the unusual bottle to the amazement of the global arts community. The nearly accidental collaboration with artists in the glorious years turned the brand into a must-have aspirational drink to be consumed at chic bars and art fairs.

                                Published 26 Mar 2018

                                Reference 6375

                                Topic Marketing

                                Region Europe

                                Industry Wholesale,  Food and Beverages Production

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                                Building an Aspirational High-End Brand through Cultural Engagement: Absolut Vodka's Love Affair with Art

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                                The case goes back in time to the ‘golden age’ of Absolut when contemporary artists like Andy Warhol and Keith Haring painted the unusual bottle to the amazement of the global arts community. The nearly accidental collaboration with artists in the glorious years turned the brand into a must-have aspirational drink to be consumed at chic bars and art fairs.
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                                  Earthspired: Building a Brand for Social Impact

                                  By  Amitava Chattopadhyay,  Arun Nagpal,  Deepanjan Datta,  Satya Dash,  Savara Raghav Raj
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                                  Mrida (Sanskrit for soil), a fledgling social business venture, uses the ‘Earthspired’ brand to sell products made from high-value plants and herbs – sourced sustainably from small farmers in India – to middle-class consumers.

                                    Published 29 Jan 2018

                                    Reference 6366

                                    Topic Responsibility

                                    Region Asia

                                    Industry Consumer Goods,  Food and Beverages Production

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                                    Earthspired: Building a Brand for Social Impact

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                                    Mrida (Sanskrit for soil), a fledgling social business venture, uses the ‘Earthspired’ brand to sell products made from high-value plants and herbs – sourced sustainably from small farmers in India – to middle-class consumers.
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                                      Biscuits Poult SAS: How Can Alternative Organizational Designs Be Successful?

                                      By  Frederic Godart,  Brian Henry,  Mehdi Berrada
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                                      The case highlights a failed attempt to ‘liberate’ management and employees from traditional business practices at a factory in France. It closely follows the events that took place at Poult during a 10-year period that began in 2006.

                                        Published 30 Oct 2017

                                        Reference 6332

                                        Topic Leadership & Organisations

                                        Region Europe

                                        Industry Food and Beverages Production

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                                        Biscuits Poult SAS: How Can Alternative Organizational Designs Be Successful?

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                                        The case highlights a failed attempt to ‘liberate’ management and employees from traditional business practices at a factory in France. It closely follows the events that took place at Poult during a 10-year period that began in 2006.
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                                          Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                                          By  Pierre Chandon,  Laura Heely
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                                          After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

                                            Published 06 Jun 2018

                                            Reference 6317

                                            Topic Marketing

                                            Region Europe

                                            Industry Dairy,  Food and Beverages Production

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                                            Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                                            Add to cart popular award extra
                                            After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
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                                              Johnnie Walker: Reigniting Growth

                                              By  Amitava Chattopadhyay
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                                              The case decribes Johnnie Walker’s efforts to move from a multi-local product-focused brand to a global master brand, underlining that the switch is a strategic business decision. It begins by understanding and addressing a global customer need, then managing the standardization of marketing activities across markets, with significant internal changes required to existing structure and process.

                                                Published 26 Jun 2017

                                                Reference 6286

                                                Topic Marketing

                                                Region Global

                                                Industry Food and Beverages Production

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                                                Johnnie Walker: Reigniting Growth

                                                Add to cart
                                                The case decribes Johnnie Walker’s efforts to move from a multi-local product-focused brand to a global master brand, underlining that the switch is a strategic business decision. It begins by understanding and addressing a global customer need, then managing the standardization of marketing activities across markets, with significant internal changes required to existing structure and process.
                                                  View case