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5 cases found.

Vestiaire Collective: The Challenges of Second-Hand Luxury

By  Frederic Godart,  Brian Henry
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This case illustrates solutions to a) the vexing problem of how to stop counterfeit luxury goods from being sold on the Internet; and b) the larger issue of how to sell lots of pre-owned personal luxury goods without fear of undermining their lofty prices.

    Published 28 Aug 2017

    Reference 6318

    Topic Entrepreneurship

    Region Europe

    Industry Apparel and Fashion

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    Vestiaire Collective: The Challenges of Second-Hand Luxury

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    This case illustrates solutions to a) the vexing problem of how to stop counterfeit luxury goods from being sold on the Internet; and b) the larger issue of how to sell lots of pre-owned personal luxury goods without fear of undermining their lofty prices.
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      Re-Defining WGSN's Value Proposition and Positioning: Insight Generation for Fashion and Lifestyle Industries

      By  Frederic Godart,  David Dubois,  Brian Henry
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      WGSN is the world’s largest fashion trend forecasting agency, supplying services to 95% of the Fortune 500 fashion brands. The case examines the global strategy of WGSN, which strives to enrich its robust online platform while adding more physical presence in the markets where it is growing, particularly in North America and Asia.

        Published 15 Dec 2016

        Reference 6250

        Topic Leadership & Organisations

        Region Europe

        Industry Apparel and Fashion

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        Re-Defining WGSN's Value Proposition and Positioning: Insight Generation for Fashion and Lifestyle Industries

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        WGSN is the world’s largest fashion trend forecasting agency, supplying services to 95% of the Fortune 500 fashion brands. The case examines the global strategy of WGSN, which strives to enrich its robust online platform while adding more physical presence in the markets where it is growing, particularly in North America and Asia.
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          Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

          By  Frederic Godart,  David Dubois,  Brian Henry
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          The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

            Published 22 Jul 2016

            Reference 6214

            Topic Leadership & Organisations

            Region Europe

            Industry Luxury Goods and Jewelry,  Apparel and Fashion

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            Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

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            The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
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              A.M.F Snaps

              By  Anne-Marie Carrick,  Baptiste Lebreton,  Luk Van Wassenhove
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              The case describes how AMF Snaps, a supplier of fastenings for the premium clothes market, has risen to become one of Europe's leading and most innovative snaps companies.

                Published 18 Sep 2008

                Reference 5528

                Topic Operations

                Region Europe

                Industry Logistics and Supply Chain,  Apparel and Fashion

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                A.M.F Snaps

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                The case describes how AMF Snaps, a supplier of fastenings for the premium clothes market, has risen to become one of Europe's leading and most innovative snaps companies.
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                  Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                  By  Vadim Grigorian,  Pierre Chandon
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                  Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

                    Published 01 Jan 2004

                    Reference 4948

                    Topic Marketing

                    Region Europe

                    Industry Apparel and Fashion

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                    Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                    Add to cart popular award extra
                    Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.
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