- Your selection
- Clear all
- Apparel and Fashion x
- Africa x
1 case(s) found.
An MBA graduate is asked by the CEO to look at Clarks’ strategy in Africa. To achieve growth on a large scale makes entering new countries inevitable. The case describes the firm, attempts by various other shoemakers to enter the market, and the MBA's effort to frame the challenge.
-
Reference 6166
-
Published 26 Oct 2015
-
Length 4 page(s)
-
Topic Strategy
-
Region Africa
-
Industry Apparel and Fashion
An MBA graduate is asked by the CEO to look at Clarks’ strategy in Africa. To achieve growth on a large scale makes entering new countries inevitable. The case describes the firm, attempts by various other shoemakers to enter the market, and the MBA's effort to frame the challenge.