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    4 cases found.

    Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

    By  Frederic Godart,  David Dubois,  Brian Henry
    Add to cart popular extra
    The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

      Published 22 Jul 2016

      Reference 6214

      Topic Leadership & Organisations

      Region Europe

      Industry Luxury Goods and Jewelry,  Apparel and Fashion

      View case

      Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

      Add to cart popular extra
      • By  Frederic Godart,  David Dubois,  Brian Henry
      • Reference 6214

      • Published 22 Jul 2016

      • Topic Leadership & Organisations

      • Region Europe

      • Industry Luxury Goods and Jewelry,  Apparel and Fashion

      The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
        View case

        Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

        By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
        Add to cart popular award extra
        This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.

          Published 24 Mar 2016

          Reference 6192

          Topic Marketing

          Region Asia

          Industry Apparel and Fashion

          View case

          Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

          Add to cart popular award extra
          • By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
          • Reference 6192

          • Published 24 Mar 2016

          • Topic Marketing

          • Region Asia

          • Industry Apparel and Fashion

          This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
            View case

            Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

            By  David Dubois,  Katrina Bens
            Add to cart popular award extra
            The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

              Published 23 Jun 2014

              Reference 6060

              Topic Marketing

              Region Global

              Industry Apparel and Fashion

              View case

              Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

              Add to cart popular award extra
              • By  David Dubois,  Katrina Bens
              • Reference 6060

              • Published 23 Jun 2014

              • Topic Marketing

              • Region Global

              • Industry Apparel and Fashion

              The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                View case

                Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                By  Vadim Grigorian,  Pierre Chandon
                Add to cart popular award extra
                Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

                  Published 01 Jan 2004

                  Reference 4948

                  Topic Marketing

                  Region Europe

                  Industry Apparel and Fashion

                  View case

                  Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                  Add to cart popular award extra
                  • By  Vadim Grigorian,  Pierre Chandon
                  • Reference 4948

                  • Published 01 Jan 2004

                  • Topic Marketing

                  • Region Europe

                  • Industry Apparel and Fashion

                  Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.
                    View case

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