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    7 cases found.

    Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

    By  L. Felipe Monteiro,  Katia Kachan
    Add to cart award extra
    The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.

      Published 27 Jun 2018

      Reference 6395

      Topic Strategy

      Region Middle-East

      Industry Apparel and Fashion

      View case

      Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

      Add to cart award extra
      • By  L. Felipe Monteiro,  Katia Kachan
      • Reference 6395

      • Published 27 Jun 2018

      • Topic Strategy

      • Region Middle-East

      • Industry Apparel and Fashion

      The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
        View case

        Chalhoub Group: A Luxury Success Story in the Middle East

        By  Frederic Godart,  Andrew Shipilov,  Brian Henry,  Nancy Leung
        Add to cart extra
        This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).

          Published 29 Mar 2017

          Reference 6290

          Topic Leadership & Organisations

          Region Middle-East

          Industry Apparel and Fashion

          View case

          Chalhoub Group: A Luxury Success Story in the Middle East

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          • By  Frederic Godart,  Andrew Shipilov,  Brian Henry,  Nancy Leung
          • Reference 6290

          • Published 29 Mar 2017

          • Topic Leadership & Organisations

          • Region Middle-East

          • Industry Apparel and Fashion

          This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).
            View case

            Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

            By  Frederic Godart,  David Dubois,  Brian Henry
            Add to cart popular extra
            The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

              Published 22 Jul 2016

              Reference 6214

              Topic Leadership & Organisations

              Region Europe

              Industry Luxury Goods and Jewelry,  Apparel and Fashion

              View case

              Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

              Add to cart popular extra
              • By  Frederic Godart,  David Dubois,  Brian Henry
              • Reference 6214

              • Published 22 Jul 2016

              • Topic Leadership & Organisations

              • Region Europe

              • Industry Luxury Goods and Jewelry,  Apparel and Fashion

              The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
                View case

                Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

                By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
                Add to cart popular award extra
                This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.

                  Published 24 Mar 2016

                  Reference 6192

                  Topic Marketing

                  Region Asia

                  Industry Apparel and Fashion

                  View case

                  Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

                  Add to cart popular award extra
                  • By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
                  • Reference 6192

                  • Published 24 Mar 2016

                  • Topic Marketing

                  • Region Asia

                  • Industry Apparel and Fashion

                  This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
                    View case

                    Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                    By  David Dubois,  Katrina Bens
                    Add to cart popular award extra
                    The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                      Published 23 Jun 2014

                      Reference 6060

                      Topic Marketing

                      Region Global

                      Industry Apparel and Fashion

                      View case

                      Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                      Add to cart popular award extra
                      • By  David Dubois,  Katrina Bens
                      • Reference 6060

                      • Published 23 Jun 2014

                      • Topic Marketing

                      • Region Global

                      • Industry Apparel and Fashion

                      The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                        View case

                        MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry

                        By  Jonathan Story,  Noshua Watson
                        Add to cart award extra
                        MAS Holdings is a family-owned manufacturer of women's apparel, founded by three brothers who have built the firm into a US$570 million business. Clients include the biggest brands in lingerie and sportswear. The textile industry makes up 50% of Sri Lankan exports, especially from China. The case is about using corporate social responsibility as a strategic tool in global competition.

                          Published 03 Jan 2006

                          Reference 5347

                          Topic Economics & Finance

                          Region Asia

                          Industry Apparel and Fashion

                          View case

                          MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry

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                          • By  Jonathan Story,  Noshua Watson
                          • Reference 5347

                          • Published 03 Jan 2006

                          • Topic Economics & Finance

                          • Region Asia

                          • Industry Apparel and Fashion

                          MAS Holdings is a family-owned manufacturer of women's apparel, founded by three brothers who have built the firm into a US$570 million business. Clients include the biggest brands in lingerie and sportswear. The textile industry makes up 50% of Sri Lankan exports, especially from China. The case is about using corporate social responsibility as a strategic tool in global competition.
                            View case

                            Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                            By  Vadim Grigorian,  Pierre Chandon
                            Add to cart popular award extra
                            Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

                              Published 01 Jan 2004

                              Reference 4948

                              Topic Marketing

                              Region Europe

                              Industry Apparel and Fashion

                              View case

                              Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                              Add to cart popular award extra
                              • By  Vadim Grigorian,  Pierre Chandon
                              • Reference 4948

                              • Published 01 Jan 2004

                              • Topic Marketing

                              • Region Europe

                              • Industry Apparel and Fashion

                              Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.
                                View case

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