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    7 cases found.

    Clean Jeans: Reinventing Blue Jeans at ORTA Anadolu

    By  Atalay Atasu,  Luk Van Wassenhove,  Lisa Simone Duke
    Add to cart new
    ORTA Anadolu, a denim manufacturer based in Turkey that produces jeans for major global brands, is seeking to embrace the movement for a circular economy by redesigning its products and processes. How easy is the task facing director Sedef Uncu? What are the barriers to and enablers for ‘circular’ fashion?

      Published 18 May 2022

      Reference 6695

      Topic Responsibility

      Region Europe

      Industry Apparel and Fashion

      View case

      Clean Jeans: Reinventing Blue Jeans at ORTA Anadolu

      Add to cart new
      • By  Atalay Atasu,  Luk Van Wassenhove,  Lisa Simone Duke
      • Reference 6695

      • Published 18 May 2022

      • Topic Responsibility

      • Region Europe

      • Industry Apparel and Fashion

      ORTA Anadolu, a denim manufacturer based in Turkey that produces jeans for major global brands, is seeking to embrace the movement for a circular economy by redesigning its products and processes. How easy is the task facing director Sedef Uncu? What are the barriers to and enablers for ‘circular’ fashion?
        View case

        Vestiaire Collective: The Challenges of Second-Hand Luxury

        By  Frederic Godart,  Brian Henry
        Add to cart
        This case illustrates solutions to a) the vexing problem of how to stop counterfeit luxury goods from being sold on the Internet; and b) the larger issue of how to sell lots of pre-owned personal luxury goods without fear of undermining their lofty prices.

          Published 28 Aug 2017

          Reference 6318

          Topic Entrepreneurship

          Region Europe

          Industry Apparel and Fashion

          View case

          Vestiaire Collective: The Challenges of Second-Hand Luxury

          Add to cart
          • By  Frederic Godart,  Brian Henry
          • Reference 6318

          • Published 28 Aug 2017

          • Topic Entrepreneurship

          • Region Europe

          • Industry Apparel and Fashion

          This case illustrates solutions to a) the vexing problem of how to stop counterfeit luxury goods from being sold on the Internet; and b) the larger issue of how to sell lots of pre-owned personal luxury goods without fear of undermining their lofty prices.
            View case

            Chalhoub Group: A Luxury Success Story in the Middle East

            By  Frederic Godart,  Andrew Shipilov,  Brian Henry,  Nancy Leung
            Add to cart extra
            This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).

              Published 29 Mar 2017

              Reference 6290

              Topic Leadership & Organisations

              Region Middle-East

              Industry Apparel and Fashion

              View case

              Chalhoub Group: A Luxury Success Story in the Middle East

              Add to cart extra
              • By  Frederic Godart,  Andrew Shipilov,  Brian Henry,  Nancy Leung
              • Reference 6290

              • Published 29 Mar 2017

              • Topic Leadership & Organisations

              • Region Middle-East

              • Industry Apparel and Fashion

              This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).
                View case

                Leonisa: A Succession Crisis Among Second Gens

                By  Morten Bennedsen,  Alexander Guzman,  Brian Henry,  Maria Andrea Trujillo,  Yupana Wiwattanakantang
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                A well-known lingerie retailer in Colombia, Leonisa is a family-owned company that barely survived a second-generation succession crisis. Brothers Joaquín and Julio Ernesto Urrea founded the firm in 1956, and over 50 years built one of the most recognizable brands in Latin America.

                  Published 29 May 2017

                  Reference 6285

                  Topic Family Business

                  Region South America

                  Industry Apparel and Fashion

                  View case

                  Leonisa: A Succession Crisis Among Second Gens

                  Add to cart
                  • By  Morten Bennedsen,  Alexander Guzman,  Brian Henry,  Maria Andrea Trujillo,  Yupana Wiwattanakantang
                  • Reference 6285

                  • Published 29 May 2017

                  • Topic Family Business

                  • Region South America

                  • Industry Apparel and Fashion

                  A well-known lingerie retailer in Colombia, Leonisa is a family-owned company that barely survived a second-generation succession crisis. Brothers Joaquín and Julio Ernesto Urrea founded the firm in 1956, and over 50 years built one of the most recognizable brands in Latin America.
                    View case

                    Shang Xia: Selling High-Quality Refined Goods "Proudly Made in China"

                    By  Frederic Godart,  David Dubois,  Brian Henry,  Iain Ding
                    Add to cart popular
                    Shang Xia is a story of a female entrepreneur whose goal is to open the Chinese luxury-goods market to products proudly made in China. It is the story of a young Chinese designer named Jiang Qiong Er who was convinced that the craft of making luxury goods, which had been deeply rooted in ancient Chinese culture, could be revived by Chinese artisans working to her modern designs.

                      Published 29 Mar 2017

                      Reference 6276

                      Topic Leadership & Organisations

                      Region Asia

                      Industry Apparel and Fashion

                      View case

                      Shang Xia: Selling High-Quality Refined Goods "Proudly Made in China"

                      Add to cart popular
                      • By  Frederic Godart,  David Dubois,  Brian Henry,  Iain Ding
                      • Reference 6276

                      • Published 29 Mar 2017

                      • Topic Leadership & Organisations

                      • Region Asia

                      • Industry Apparel and Fashion

                      Shang Xia is a story of a female entrepreneur whose goal is to open the Chinese luxury-goods market to products proudly made in China. It is the story of a young Chinese designer named Jiang Qiong Er who was convinced that the craft of making luxury goods, which had been deeply rooted in ancient Chinese culture, could be revived by Chinese artisans working to her modern designs.
                        View case

                        Re-Defining WGSN's Value Proposition and Positioning: Insight Generation for Fashion and Lifestyle Industries

                        By  Frederic Godart,  David Dubois,  Brian Henry
                        Add to cart
                        WGSN is the world’s largest fashion trend forecasting agency, supplying services to 95% of the Fortune 500 fashion brands. The case examines the global strategy of WGSN, which strives to enrich its robust online platform while adding more physical presence in the markets where it is growing, particularly in North America and Asia.

                          Published 15 Dec 2016

                          Reference 6250

                          Topic Leadership & Organisations

                          Region Europe

                          Industry Apparel and Fashion

                          View case

                          Re-Defining WGSN's Value Proposition and Positioning: Insight Generation for Fashion and Lifestyle Industries

                          Add to cart
                          • By  Frederic Godart,  David Dubois,  Brian Henry
                          • Reference 6250

                          • Published 15 Dec 2016

                          • Topic Leadership & Organisations

                          • Region Europe

                          • Industry Apparel and Fashion

                          WGSN is the world’s largest fashion trend forecasting agency, supplying services to 95% of the Fortune 500 fashion brands. The case examines the global strategy of WGSN, which strives to enrich its robust online platform while adding more physical presence in the markets where it is growing, particularly in North America and Asia.
                            View case

                            Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                            By  David Dubois,  Katrina Bens
                            Add to cart popular award extra
                            The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                              Published 23 Jun 2014

                              Reference 6060

                              Topic Marketing

                              Region Global

                              Industry Apparel and Fashion

                              View case

                              Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                              Add to cart popular award extra
                              • By  David Dubois,  Katrina Bens
                              • Reference 6060

                              • Published 23 Jun 2014

                              • Topic Marketing

                              • Region Global

                              • Industry Apparel and Fashion

                              The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                                View case

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