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This case is about the battle amongst major designer companies in the fashion inustry for the acquisition of Gucci Group. The major competitors are LVMH and PPR. The contents of the case discuss how Gucci's management is affected with the change in leadership and who and how acquired Gucci.
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Reference 5377
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Published 22 Nov 2006
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Length 21 page(s)
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Topic Strategy
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Region Europe
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Industry Apparel and Fashion
This case is about the battle amongst major designer companies in the fashion inustry for the acquisition of Gucci Group. The major competitors are LVMH and PPR. The contents of the case discuss how Gucci's management is affected with the change in leadership and who and how acquired Gucci.