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    8 cases found.

    Shang Xia: Selling High-Quality Refined Goods "Proudly Made in China"

    By  Frederic Godart,  David Dubois,  Brian Henry,  Iain Ding
    Add to cart popular
    Shang Xia is a story of a female entrepreneur whose goal is to open the Chinese luxury-goods market to products proudly made in China. It is the story of a young Chinese designer named Jiang Qiong Er who was convinced that the craft of making luxury goods, which had been deeply rooted in ancient Chinese culture, could be revived by Chinese artisans working to her modern designs.

      Published 29 Mar 2017

      Reference 6276

      Topic Leadership & Organisations

      Region Asia

      Industry Apparel and Fashion

      View case

      Shang Xia: Selling High-Quality Refined Goods "Proudly Made in China"

      Add to cart popular
      • By  Frederic Godart,  David Dubois,  Brian Henry,  Iain Ding
      • Reference 6276

      • Published 29 Mar 2017

      • Topic Leadership & Organisations

      • Region Asia

      • Industry Apparel and Fashion

      Shang Xia is a story of a female entrepreneur whose goal is to open the Chinese luxury-goods market to products proudly made in China. It is the story of a young Chinese designer named Jiang Qiong Er who was convinced that the craft of making luxury goods, which had been deeply rooted in ancient Chinese culture, could be revived by Chinese artisans working to her modern designs.
        View case

        Rideau Artisanal Chandlery: Online, Offline or Bust?

        By  David A. Soberman,  Markus Christen
        Add to cart popular
        Rideau Artisanal Chandlery (RAC) manufactures and sells a large range of artisanal candles through a variety of specialty retailers in Canada and parts of the United States. It has gained market leadership by constantly adding innovative scents to its product line.

          Published 28 Aug 2017

          Reference 6246

          Topic Marketing

          Region North America

          Industry Apparel and Fashion

          View case

          Rideau Artisanal Chandlery: Online, Offline or Bust?

          Add to cart popular
          • By  David A. Soberman,  Markus Christen
          • Reference 6246

          • Published 28 Aug 2017

          • Topic Marketing

          • Region North America

          • Industry Apparel and Fashion

          Rideau Artisanal Chandlery (RAC) manufactures and sells a large range of artisanal candles through a variety of specialty retailers in Canada and parts of the United States. It has gained market leadership by constantly adding innovative scents to its product line.
            View case

            Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

            By  Frederic Godart,  David Dubois,  Brian Henry
            Add to cart popular extra
            The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

              Published 22 Jul 2016

              Reference 6214

              Topic Leadership & Organisations

              Region Europe

              Industry Luxury Goods and Jewelry,  Apparel and Fashion

              View case

              Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

              Add to cart popular extra
              • By  Frederic Godart,  David Dubois,  Brian Henry
              • Reference 6214

              • Published 22 Jul 2016

              • Topic Leadership & Organisations

              • Region Europe

              • Industry Luxury Goods and Jewelry,  Apparel and Fashion

              The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
                View case

                Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

                By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
                Add to cart popular award extra
                This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.

                  Published 24 Mar 2016

                  Reference 6192

                  Topic Marketing

                  Region Asia

                  Industry Apparel and Fashion

                  View case

                  Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

                  Add to cart popular award extra
                  • By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
                  • Reference 6192

                  • Published 24 Mar 2016

                  • Topic Marketing

                  • Region Asia

                  • Industry Apparel and Fashion

                  This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
                    View case

                    Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                    By  David Dubois,  Katrina Bens
                    Add to cart popular award extra
                    The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                      Published 23 Jun 2014

                      Reference 6060

                      Topic Marketing

                      Region Global

                      Industry Apparel and Fashion

                      View case

                      Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                      Add to cart popular award extra
                      • By  David Dubois,  Katrina Bens
                      • Reference 6060

                      • Published 23 Jun 2014

                      • Topic Marketing

                      • Region Global

                      • Industry Apparel and Fashion

                      The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                        View case

                        Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry

                        By  Michael Pich,  Ludo Van der Heyden,  Nicolas Harle
                        Add to cart popular award
                        The case was written to illustrate the importance of business process design as a basis for competition in the textile industry. The case illustrates the impressive performance of Zara, the new fashion player from Spain, which has innovated in process design so as to deliver new collections in its stores with a lead-time of 5 to 7 days.

                          Published 02 Jul 2002

                          Reference 4974

                          Topic Operations

                          Region Global

                          Industry Apparel and Fashion

                          View case

                          Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry

                          Add to cart popular award
                          • By  Michael Pich,  Ludo Van der Heyden,  Nicolas Harle
                          • Reference 4974

                          • Published 02 Jul 2002

                          • Topic Operations

                          • Region Global

                          • Industry Apparel and Fashion

                          The case was written to illustrate the importance of business process design as a basis for competition in the textile industry. The case illustrates the impressive performance of Zara, the new fashion player from Spain, which has innovated in process design so as to deliver new collections in its stores with a lead-time of 5 to 7 days.
                            View case

                            Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                            By  Vadim Grigorian,  Pierre Chandon
                            Add to cart popular award extra
                            Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

                              Published 01 Jan 2004

                              Reference 4948

                              Topic Marketing

                              Region Europe

                              Industry Apparel and Fashion

                              View case

                              Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                              Add to cart popular award extra
                              • By  Vadim Grigorian,  Pierre Chandon
                              • Reference 4948

                              • Published 01 Jan 2004

                              • Topic Marketing

                              • Region Europe

                              • Industry Apparel and Fashion

                              Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.
                                View case

                                United Colors of Benetton

                                By  Christian Pinson,  Vikas Tibrewala,  Francesca Gee
                                Add to cart popular award
                                The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.

                                  Published 01 Apr 1996

                                  Reference 4520

                                  Topic Marketing

                                  Region Global

                                  Industry Apparel and Fashion

                                  View case

                                  United Colors of Benetton

                                  Add to cart popular award
                                  • By  Christian Pinson,  Vikas Tibrewala,  Francesca Gee
                                  • Reference 4520

                                  • Published 01 Apr 1996

                                  • Topic Marketing

                                  • Region Global

                                  • Industry Apparel and Fashion

                                  The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.
                                    View case

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