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The case documents the evolving characteristics of the contact lens market, driven by rapid technological innovation. The introduction of disposable contact lenses has transformed this business from a low-volume high-margin market space to a high-volume low-margin one.
Reference 5318
Published 12 Jan 2005
Length 8 page(s)
Topic Operations
Region Europe
Industry Medical Devices
The case documents the evolving characteristics of the contact lens market, driven by rapid technological innovation. The introduction of disposable contact lenses has transformed this business from a low-volume high-margin market space to a high-volume low-margin one.