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2 case(s) found.
The case study along with its teaching note provides students with an overview of the mobile marketing industry. After working through the case, students will be able to:
Understand YOC’s evolution into a complete mobile service provider;
Understand the company’s service portfolio and its underlying technologies; and
Discuss YOC’s competitive environment and its strategic positioning.
Reference 5464
Published 30 May 2008
Length 22 page(s)
Topic Marketing
Region Europe
Industry E-Commerce
The case study along with its teaching note provides students with an overview of the mobile marketing industry. After working through the case, students will be able to:
Understand YOC’s evolution into a complete mobile service provider;
Understand the company’s service portfolio and its underlying technologies; and
Discuss YOC’s competitive environment and its strategic positioning.
This case analyses the first years of operation of 12Snap, a German start-up launched in 1999 and considered today the largest mobile marketing channel in Europe. It focuses on the changing market positioning and business model of the company, which evolved from B2C mobile retailing to B2B mobile marketing.
Reference 5068
Published 01 Jan 2002
Length 23 page(s)
Topic Marketing
Region Europe
Industry E-Commerce, Marketing and Advertising
This case analyses the first years of operation of 12Snap, a German start-up launched in 1999 and considered today the largest mobile marketing channel in Europe. It focuses on the changing market positioning and business model of the company, which evolved from B2C mobile retailing to B2B mobile marketing.