The case describes the Brazilian company, VTEX’s journey from its founding in 2000 as a textile software company to its unicorn status in 2021 and listing on NYSE. It traces the company’s transformation to a global player in digital commerce as a provider of a software-as-a-service (SaaS) digital commerce platform for enterprise brands and retailers selling direct-to-consumer (D2C).

The Internet has transformed the rules of the music industry. It has impacted the distribution system and raises legal and ethical issues regarding the protection of intellectual property. The case describes the transformation being brought about by the combined change forces of technology and consumer needs.