- Your selection
- Clear all
- E-Commerce x
- English x
- Global x
11 case(s) found.
The case describes the Brazilian company, VTEX’s journey from its founding in 2000 as a textile software company to its unicorn status in 2021 and listing on NYSE. It traces the company’s transformation to a global player in digital commerce as a provider of a software-as-a-service (SaaS) digital commerce platform for enterprise brands and retailers selling direct-to-consumer (D2C).
Reference 6707
Published 25 Jan 2022
Length 29 page(s)
Topic Strategy
Region Global
Industry E-Commerce
The case describes the Brazilian company, VTEX’s journey from its founding in 2000 as a textile software company to its unicorn status in 2021 and listing on NYSE. It traces the company’s transformation to a global player in digital commerce as a provider of a software-as-a-service (SaaS) digital commerce platform for enterprise brands and retailers selling direct-to-consumer (D2C).
After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.
Reference 6181
Published 26 Aug 2016
Length 18 page(s)
Region Global
Industry Retail, E-Commerce
After 18 months of attempting to transition the company to holacracy, Tony Hsieh, Zappos’ celebrity CEO, decided it was time to make the change happen. In March 2015, he sent an email to all Zappos employees offering them 3 months’ severance pay if they felt that self-management was not for them.
The case discusses Yahoo!'s marketing services and various types of advertising. The main focus is on search engine advertising, one of the most important revenue sources for Yahoo. The market, Yahoo's pricing strategies and challenges are described.
Reference 5340
Published 03 Jan 2006
Length 16 page(s)
Topic Marketing
Region Global
Industry Internet, E-Commerce
The case discusses Yahoo!'s marketing services and various types of advertising. The main focus is on search engine advertising, one of the most important revenue sources for Yahoo. The market, Yahoo's pricing strategies and challenges are described.
eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the worlds largest person-to-person trading network. Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing).
Reference 5144
Published 01 Jan 2004
Length 13 page(s)
Topic Strategy
Region Global
Industry E-Commerce
eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the worlds largest person-to-person trading network. Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing).
eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the world’s largest person-to-person trading network. Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing).
Reference 5144
Published 01 Jan 2004
Length 10 page(s)
Topic Strategy
Region Global
Industry E-Commerce
eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the world’s largest person-to-person trading network. Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing).
The case discusses how Terra Lycos is reshaping itself during the economic slowdown by diversifying its revenue stream and attempting to start selling products once offered for free. As a portal, Terra Lycos' products were, by nature, mainly information based. Can Terra Lycos succeed in transforming its products from free to pay?
Reference 5108
Published 01 May 2003
Length 14 page(s)
Topic Operations
Region Global
Industry E-Commerce
The case discusses how Terra Lycos is reshaping itself during the economic slowdown by diversifying its revenue stream and attempting to start selling products once offered for free. As a portal, Terra Lycos' products were, by nature, mainly information based. Can Terra Lycos succeed in transforming its products from free to pay?
This case recounts the strategy of Terra Lycos, an integrated global media company formed by the October 2000 merger of Spain’s Terra Networks and US-based Lycos, to achieve profitability and a leading market position. At the time the case was written (November 2001), Terra Lycos trailed its three heavyweight contenders, AOL-Time Warner, Yahoo! and Microsoft/MSN.
Reference 5042
Published 17 Feb 2002
Length 29 page(s)
Topic Operations
Region Global
Industry E-Commerce
This case recounts the strategy of Terra Lycos, an integrated global media company formed by the October 2000 merger of Spain’s Terra Networks and US-based Lycos, to achieve profitability and a leading market position. At the time the case was written (November 2001), Terra Lycos trailed its three heavyweight contenders, AOL-Time Warner, Yahoo! and Microsoft/MSN.
The case describes a political, social, and public opinion crisis for a firm and an industry. The crisis is spurred by non-governmental organizations opposed to genetic engineering. The case highlights issues concerning the social and political environment and its impact on firm options and adoption of technological innovations.
Reference 4979
Published 01 Jan 2001
Length 12 page(s)
Topic Strategy
Region Global
Industry E-Commerce
The case describes a political, social, and public opinion crisis for a firm and an industry. The crisis is spurred by non-governmental organizations opposed to genetic engineering. The case highlights issues concerning the social and political environment and its impact on firm options and adoption of technological innovations.
In April 2000, Yahoo! was sued by a French anti-racist group, on the grounds that Yahoo!'s online auctions of nazi items on its U.S. site violate French law. Yahoo! Inc. finally removed these items from its site in January 2001. The cases and its annexes present the economic, legal, technical, philosophical, cultural and managerial issues.
Reference 4956
Published 01 Jan 2001
Length 19 page(s)
Topic Strategy
Region Global
Industry E-Commerce
In April 2000, Yahoo! was sued by a French anti-racist group, on the grounds that Yahoo!'s online auctions of nazi items on its U.S. site violate French law. Yahoo! Inc. finally removed these items from its site in January 2001. The cases and its annexes present the economic, legal, technical, philosophical, cultural and managerial issues.
In April 2000, Yahoo! was sued by a French anti-racist group, on the grounds that Yahoo!'s online auctions of nazi items on its U.S. site violate French law. Yahoo! Inc. finally removed these items from its site in January 2001. The cases and its annexes present the economic, legal, technical, philosophical, cultural and managerial issues.
Reference 4956
Published 01 Jan 2001
Length 10 page(s)
Topic Strategy
Region Global
Industry E-Commerce
In April 2000, Yahoo! was sued by a French anti-racist group, on the grounds that Yahoo!'s online auctions of nazi items on its U.S. site violate French law. Yahoo! Inc. finally removed these items from its site in January 2001. The cases and its annexes present the economic, legal, technical, philosophical, cultural and managerial issues.
The Internet has transformed the rules of the music industry. It has impacted the distribution system and raises legal and ethical issues regarding the protection of intellectual property. The case describes the transformation being brought about by the combined change forces of technology and consumer needs.
Reference 4924
Published 01 Jan 2001
Length 23 page(s)
Topic Operations
Region Global
Industry Entertainment, E-Commerce, Music
The Internet has transformed the rules of the music industry. It has impacted the distribution system and raises legal and ethical issues regarding the protection of intellectual property. The case describes the transformation being brought about by the combined change forces of technology and consumer needs.
