- Your selection
- Clear all
- Pharmaceuticals x
- English x
- Europe x
- Strategy x
4 case(s) found.
Faced with increasing parallel imports, Pfizer in Europe decides to change its drug distribution strategy. It introduces a 'Direct to Pharmacy' scheme whereby distributors become mere logistics companies. Pfizer also introduces 'dual pricing' to force wholesalers to sell the drugs in the targeted country.
Reference 5679
Published 23 Feb 2011
Length 31 page(s)
Topic Strategy
Region Europe
Industry Pharmaceuticals
Faced with increasing parallel imports, Pfizer in Europe decides to change its drug distribution strategy. It introduces a 'Direct to Pharmacy' scheme whereby distributors become mere logistics companies. Pfizer also introduces 'dual pricing' to force wholesalers to sell the drugs in the targeted country.
Abstract: See Advanced Drug Delivery Systems: ALZA and Ciba-Geigy (A) - (F).
Reference 4242
Published 01 Jan 1988
Length 8 page(s)
Topic Strategy
Region Europe
Industry Pharmaceuticals
Abstract: See Advanced Drug Delivery Systems: ALZA and Ciba-Geigy (A) - (F).
Reference 4242
Published 31 Dec 1999
Length 14 page(s)
Topic Strategy
Region Europe
Industry Pharmaceuticals
The case describes the approach to the choice between an expatriate and a local manager for the position of marketing manager in the French pharmaceutical division of Ciba Geigy, the preferences of various managers, and the working of Ciba Geigys international career management and succession planning process.
Reference 1153
Published 01 Jan 1983
Length 21 page(s)
Topic Strategy
Region Europe
Industry Pharmaceuticals
The case describes the approach to the choice between an expatriate and a local manager for the position of marketing manager in the French pharmaceutical division of Ciba Geigy, the preferences of various managers, and the working of Ciba Geigys international career management and succession planning process.