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    2 cases found.

    Google and Project Maven (A): Big Tech, Government and the AI Arms Race

    By  Gianpiero Petriglieri,  Jaimie Stettin
    Add to cart popular award
    In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

      Published 28 May 2018

      Reference 6408

      Topic Responsibility

      Region North America

      Industry Industrial Automation,  Information Technology and Services,  Military

      View case

      Google and Project Maven (A): Big Tech, Government and the AI Arms Race

      Add to cart popular award
      • By  Gianpiero Petriglieri,  Jaimie Stettin
      • Reference 6408

      • Published 28 May 2018

      • Topic Responsibility

      • Region North America

      • Industry Industrial Automation,  Information Technology and Services,  Military

      In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
        View case

        Digitization of an Industrial Giant: GE Takes on Industrial Analytics

        By  Stewart Black,  Anne-Marie Carrick
        Add to cart popular
        The case describes General Electric’s transformation from an industrial manufacturer to an industrial analytics giant. It opens in 2009 when CEO Jeff Immelt decides that GE, a hardware maker, needs to be more capable in software. The narrative traces his early efforts to consolidate and coordinate software capabilities in a central unit (GE Software Center) headed by Bill Ruh in Silicon Valley.

          Published 24 Jul 2017

          Reference 6313

          Topic Strategy

          Region Global

          Industry Industrial Automation,  Internet

          View case

          Digitization of an Industrial Giant: GE Takes on Industrial Analytics

          Add to cart popular
          • By  Stewart Black,  Anne-Marie Carrick
          • Reference 6313

          • Published 24 Jul 2017

          • Topic Strategy

          • Region Global

          • Industry Industrial Automation,  Internet

          The case describes General Electric’s transformation from an industrial manufacturer to an industrial analytics giant. It opens in 2009 when CEO Jeff Immelt decides that GE, a hardware maker, needs to be more capable in software. The narrative traces his early efforts to consolidate and coordinate software capabilities in a central unit (GE Software Center) headed by Bill Ruh in Silicon Valley.
            View case

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