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2 case(s) found.
The case presents a fictional company, based in Fontainebleau, and with three overseas subsidiaries. The CEO wants to select a location for a corporate presence in one of the territories covered in any country potential and risk cases.
Reference 4888
Published 01 Jan 2000
Length 2 page(s)
Topic Strategy
Region Europe
Industry Packaging and Containers
The case presents a fictional company, based in Fontainebleau, and with three overseas subsidiaries. The CEO wants to select a location for a corporate presence in one of the territories covered in any country potential and risk cases.
The case describes the critical competitive decision issue facing P&G Europe in the course of a major pan-European product development project. Major attention is given to cross-border processes and interaction between strategic and organizational developments.
Reference 4816
Published 01 Sep 1999
Length 23 page(s)
Topic Strategy
Region Europe
Industry Packaging and Containers
The case describes the critical competitive decision issue facing P&G Europe in the course of a major pan-European product development project. Major attention is given to cross-border processes and interaction between strategic and organizational developments.