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In 1991, SKF enters the Vietnamese market by setting up a representative office, which is not allowed by the government to import or distribute directly. Arrangements are made with various outside partners. The key to success lies in providing services, a difficult undertaking under restrictions, which one-day will change.
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Reference 4547
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Published 02 Jan 1996
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Length 18 page(s)
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Topic Strategy
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Region Asia
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Industry Packaging and Containers
In 1991, SKF enters the Vietnamese market by setting up a representative office, which is not allowed by the government to import or distribute directly. Arrangements are made with various outside partners. The key to success lies in providing services, a difficult undertaking under restrictions, which one-day will change.