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The case describes the critical competitive decision issue facing P&G Europe in the course of a major pan-European product development project. Major attention is given to cross-border processes and interaction between strategic and organizational developments.
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Reference 4816
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Published 01 Sep 1999
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Length 23 page(s)
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Topic Strategy
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Region Europe
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Industry Packaging and Containers
The case describes the critical competitive decision issue facing P&G Europe in the course of a major pan-European product development project. Major attention is given to cross-border processes and interaction between strategic and organizational developments.