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2 cases found.
The case presents a fictional company, based in Fontainebleau, and with three overseas subsidiaries. The CEO wants to select a location for a corporate presence in one of the territories covered in any country potential and risk cases.
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Reference 4888
Published 01 Jan 2000
Topic Strategy
Region Europe
Industry Packaging and Containers
The case presents a fictional company, based in Fontainebleau, and with three overseas subsidiaries. The CEO wants to select a location for a corporate presence in one of the territories covered in any country potential and risk cases.
The case describes the critical competitive decision issue facing P&G Europe in the course of a major pan-European product development project. Major attention is given to cross-border processes and interaction between strategic and organizational developments.
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Reference 4816
Published 01 Sep 1999
Topic Strategy
Region Europe
Industry Packaging and Containers
The case describes the critical competitive decision issue facing P&G Europe in the course of a major pan-European product development project. Major attention is given to cross-border processes and interaction between strategic and organizational developments.