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5 cases found.

The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

By  L. Felipe Monteiro
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The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

    Published 21 Apr 2017

    Reference 6291

    Topic Strategy

    Region Europe

    Industry Consumer Goods,  Luxury Goods and Jewelry

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    The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

    Add to cart popular award extra
    The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
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      The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

      By  L. Felipe Monteiro,  Anne-Marie Carrick
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      The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

        Published 24 Jul 2017

        Reference 6291

        Topic Strategy

        Region Europe

        Industry Consumer Goods,  Luxury Goods and Jewelry

        View case

        The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

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        The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
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          LVMH Moët Hennessy - Louis Vuitton: A Personal Career Destination

          By  Frederic Godart,  Andrew Shipilov,  Nancy Leung,  Brian Henry
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          This case explores the career development of professionals with strong leadership potential within an international business group - LVMH. It follows the career progression of an MBA graduate, her exposure to networks and mentors, and her international mobility.

            Published 24 Feb 2014

            Reference 5996

            Topic Strategy

            Region Global

            Industry Luxury Goods and Jewelry

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            LVMH Moët Hennessy - Louis Vuitton: A Personal Career Destination

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            This case explores the career development of professionals with strong leadership potential within an international business group - LVMH. It follows the career progression of an MBA graduate, her exposure to networks and mentors, and her international mobility.
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              LVMH Moët Hennessy - Louis Vuitton: The Rise of Talentism

              By  Frederic Godart,  Andrew Shipilov,  Nancy Leung
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              This case shows 1) the strategic importance of talent management 2) the best practice of LVMH in this regard. It illustrates how LVMH extracts synergies across maisons (“houses”).

                Published 24 Feb 2014

                Reference 5883

                Topic Strategy

                Region Global

                Industry Luxury Goods and Jewelry

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                LVMH Moët Hennessy - Louis Vuitton: The Rise of Talentism

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                This case shows 1) the strategic importance of talent management 2) the best practice of LVMH in this regard. It illustrates how LVMH extracts synergies across maisons (“houses”).
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                  Cartier: A Legend of Luxury

                  By  Sumantra Ghoshal,  Francois-Xavier Huard,  Charlotte Butler
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                  Describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy, and the case focuses on how such creativity can be triggered and maintained in companies.

                    Published 01 Jan 1992

                    Reference 278

                    Topic Strategy

                    Region Europe

                    Industry Luxury Goods and Jewelry

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                    Cartier: A Legend of Luxury

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                    Describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy, and the case focuses on how such creativity can be triggered and maintained in companies.
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