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    7 case(s) found.

    The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology

    By  David Dubois,  Lidia Martin Garcia
    Add to cart new extra
    Crurated, a start-up founded in 2019, combines various technologies to address previously unmet needs in the fine wine market through a bold marketing approach. The innovative ecommerce marketplace enables high-end consumers to connect with and purchase wine from renowned producers.

      Published 22 Jun 2023

      Reference 6822

      Length 12 page(s)

      Topic Marketing

      Region Global

      Industry Luxury Goods and Jewelry

      View case

      The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology

      By  David Dubois,  Lidia Martin Garcia
      Add to cart new extra
      • Reference 6822

      • Published 22 Jun 2023

      • Length 12 page(s)

      • Topic Marketing

      • Region Global

      • Industry Luxury Goods and Jewelry

      Crurated, a start-up founded in 2019, combines various technologies to address previously unmet needs in the fine wine market through a bold marketing approach. The innovative ecommerce marketplace enables high-end consumers to connect with and purchase wine from renowned producers.
        View case

        Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

        By  David Dubois,  Frederic Godart,  Jean Wee
        Add to cart popular extra
        For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.

          Published 29 Oct 2018

          Reference 6443

          Length 34 page(s)

          Topic Marketing

          Region Asia

          Industry Wholesale,  Luxury Goods and Jewelry

          View case

          Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

          By  David Dubois,  Frederic Godart,  Jean Wee
          Add to cart popular extra
          • Reference 6443

          • Published 29 Oct 2018

          • Length 34 page(s)

          • Topic Marketing

          • Region Asia

          • Industry Wholesale,  Luxury Goods and Jewelry

          For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.
            View case

            The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

            By  L. Felipe Monteiro
            Add to cart popular award extra
            The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

              Published 21 Apr 2017

              Reference 6291

              Length 19 page(s)

              Topic Strategy

              Region Europe

              Industry Consumer Goods,  Luxury Goods and Jewelry

              View case

              The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

              By  L. Felipe Monteiro
              Add to cart popular award extra
              • Reference 6291

              • Published 21 Apr 2017

              • Length 19 page(s)

              • Topic Strategy

              • Region Europe

              • Industry Consumer Goods,  Luxury Goods and Jewelry

              The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
                View case

                Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

                By  Frederic Godart,  David Dubois,  Brian Henry
                Add to cart extra
                The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

                  Published 22 Jul 2016

                  Reference 6214

                  Length 17 page(s)

                  Topic Leadership & Organisations

                  Region Europe

                  Industry Luxury Goods and Jewelry,  Apparel and Fashion

                  View case

                  Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

                  By  Frederic Godart,  David Dubois,  Brian Henry
                  Add to cart extra
                  • Reference 6214

                  • Published 22 Jul 2016

                  • Length 17 page(s)

                  • Topic Leadership & Organisations

                  • Region Europe

                  • Industry Luxury Goods and Jewelry,  Apparel and Fashion

                  The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
                    View case

                    L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                    By  Haiyang Yang,  Pierre Chandon
                    Add to cart popular award extra
                    Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

                      Published 07 May 2013

                      Reference 5960

                      Length 26 page(s)

                      Topic Marketing

                      Region Asia

                      Industry Cosmetics,  Luxury Goods and Jewelry

                      View case

                      L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                      By  Haiyang Yang,  Pierre Chandon
                      Add to cart popular award extra
                      • Reference 5960

                      • Published 07 May 2013

                      • Length 26 page(s)

                      • Topic Marketing

                      • Region Asia

                      • Industry Cosmetics,  Luxury Goods and Jewelry

                      Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
                        View case

                        LVMH Moët Hennessy - Louis Vuitton: The Rise of Talentism

                        By  Frederic Godart,  Andrew Shipilov,  Nancy Leung
                        Add to cart extra
                        This case shows 1) the strategic importance of talent management 2) the best practice of LVMH in this regard. It illustrates how LVMH extracts synergies across maisons (“houses”).

                          Published 24 Feb 2014

                          Reference 5883

                          Length 14 page(s)

                          Topic Strategy

                          Region Global

                          Industry Luxury Goods and Jewelry

                          View case

                          LVMH Moët Hennessy - Louis Vuitton: The Rise of Talentism

                          By  Frederic Godart,  Andrew Shipilov,  Nancy Leung
                          Add to cart extra
                          • Reference 5883

                          • Published 24 Feb 2014

                          • Length 14 page(s)

                          • Topic Strategy

                          • Region Global

                          • Industry Luxury Goods and Jewelry

                          This case shows 1) the strategic importance of talent management 2) the best practice of LVMH in this regard. It illustrates how LVMH extracts synergies across maisons (“houses”).
                            View case

                            Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

                            By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
                            Add to cart popular extra
                            Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.

                              Published 30 Nov 2007

                              Reference 4929

                              Length 20 page(s)

                              Topic Marketing

                              Region Europe

                              Industry Cosmetics,  Luxury Goods and Jewelry

                              View case

                              Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

                              By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
                              Add to cart popular extra
                              • Reference 4929

                              • Published 30 Nov 2007

                              • Length 20 page(s)

                              • Topic Marketing

                              • Region Europe

                              • Industry Cosmetics,  Luxury Goods and Jewelry

                              Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.
                                View case

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                                Board Process Simulation (A)

                                By  Stanislav Shekshnia

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                                  Birkenstock: Exit the Family. Enter a Professional CEO

                                  By  Morten Bennedsen,  Mark Stabile,  Brian Henry

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                                    Rasurel: Reviving an Ageing Brand

                                    By  Amitava Chattopadhyay,  Séverine de Wulf

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