Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Topics
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note x
    • Popular
    • With Extra

    Topics

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • Luxury Goods and Jewelry x
    • English x
    • With Teaching Note x
    • Marketing x
    Sort by
    View
    2 case(s) found.

    The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology

    By  David Dubois,  Lidia Martin Garcia
    Add to cart new extra
    Crurated, a start-up founded in 2019, combines various technologies to address previously unmet needs in the fine wine market through a bold marketing approach. The innovative ecommerce marketplace enables high-end consumers to connect with and purchase wine from renowned producers.

      Published 22 Jun 2023

      Reference 6822

      Length 12 page(s)

      Topic Marketing

      Region Global

      Industry Luxury Goods and Jewelry

      View case

      The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology

      By  David Dubois,  Lidia Martin Garcia
      Add to cart new extra
      • Reference 6822

      • Published 22 Jun 2023

      • Length 12 page(s)

      • Topic Marketing

      • Region Global

      • Industry Luxury Goods and Jewelry

      Crurated, a start-up founded in 2019, combines various technologies to address previously unmet needs in the fine wine market through a bold marketing approach. The innovative ecommerce marketplace enables high-end consumers to connect with and purchase wine from renowned producers.
        View case

        Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

        By  David Dubois,  Frederic Godart,  Jean Wee
        Add to cart popular extra
        For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.

          Published 29 Oct 2018

          Reference 6443

          Length 34 page(s)

          Topic Marketing

          Region Asia

          Industry Wholesale,  Luxury Goods and Jewelry

          View case

          Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

          By  David Dubois,  Frederic Godart,  Jean Wee
          Add to cart popular extra
          • Reference 6443

          • Published 29 Oct 2018

          • Length 34 page(s)

          • Topic Marketing

          • Region Asia

          • Industry Wholesale,  Luxury Goods and Jewelry

          For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.
            View case

            Recently Viewed

            Board Process Simulation (A)

            By  Stanislav Shekshnia

              Add to cart

              Birkenstock: Exit the Family. Enter a Professional CEO

              By  Morten Bennedsen,  Mark Stabile,  Brian Henry

                Add to cart new

                Rasurel: Reviving an Ageing Brand

                By  Amitava Chattopadhyay,  Séverine de Wulf

                  Add to cart

                  Footer

                  • FACUTY & RESEARCH
                  • Faculty
                  • Research
                  • Centres of Excellence
                  • INSEAD Knowledge
                  • Research & Learning Hub
                  • DISTRIBUTORS
                  • Case Centre
                  • CCMP
                  • Harvard Business Publishing
                  • study.net
                  • XanEdu
                  Social
                  Sorbonne University Logo
                  Wharton University Logo Logo
                  Tshinghua University Logo Logo

                  Footer bottom

                  • Accreditations
                  • Environment Policy
                  • Copyright
                  • Privacy Policy
                  • Terms & Conditions