- Your selection
- Clear all
- Luxury Goods and Jewelry x
- English x
- Europe x
8 cases found.
Creative director Demna Gvasalia has been the driving force behind the turnaround of Balenciaga, the century-old fashion house. The brand’s collaboration with Epic Games on two projects – The Afterworld and Fortnite – marks luxury’s entry into the metaverse.
- By
Reference 6723
Published 16 May 2022
Topic Marketing
Region Europe
Industry Textiles, Luxury Goods and Jewelry
Creative director Demna Gvasalia has been the driving force behind the turnaround of Balenciaga, the century-old fashion house. The brand’s collaboration with Epic Games on two projects – The Afterworld and Fortnite – marks luxury’s entry into the metaverse.
The case follows the career path of Megha Malagatti, from her humble Indian origins as a member of the Dalit caste (known as “untouchables”) to a senior management position in a French luxury goods company – an improbable journey that speaks to her personal strengths, skills and qualifications, as well as the possibilities open to young women to make a career in the luxury goods industry irrespect
- By
Reference 6405
Published 25 Jun 2018
Region Europe
Industry Human Resources, Luxury Goods and Jewelry
The case follows the career path of Megha Malagatti, from her humble Indian origins as a member of the Dalit caste (known as “untouchables”) to a senior management position in a French luxury goods company – an improbable journey that speaks to her personal strengths, skills and qualifications, as well as the possibilities open to young women to make a career in the luxury goods industry irrespect
The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
- By
Reference 6291
Published 21 Apr 2017
Topic Strategy
Region Europe
Industry Consumer Goods, Luxury Goods and Jewelry
The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
- By
Reference 6291
Published 24 Jul 2017
Topic Strategy
Region Europe
Industry Consumer Goods, Luxury Goods and Jewelry
The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
- By
Reference 6214
Published 22 Jul 2016
Region Europe
Industry Luxury Goods and Jewelry, Apparel and Fashion
The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
The purpose of this case is to introduce students to the psychodynamic perspective on family owned or influenced businesses. The events that led to schisms in the family and the sale of the company are dramatic and well documented.
- By
Reference 5447
Published 18 Jun 2007
Region Europe
Industry Luxury Goods and Jewelry
The purpose of this case is to introduce students to the psychodynamic perspective on family owned or influenced businesses. The events that led to schisms in the family and the sale of the company are dramatic and well documented.
Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.
- By
Reference 4929
Published 30 Nov 2007
Topic Marketing
Region Europe
Industry Cosmetics, Luxury Goods and Jewelry
Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.
Describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy, and the case focuses on how such creativity can be triggered and maintained in companies.
- By
Reference 278
Published 01 Jan 1992
Topic Strategy
Region Europe
Industry Luxury Goods and Jewelry
Describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy, and the case focuses on how such creativity can be triggered and maintained in companies.