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    5 cases found.

    Developing a (Second) Career in the Global Luxury Industry

    By  Frederic Godart,  Brian Henry,  Antoine Tirard,  Claire Harbour-Lyell
    Add to cart
    The case follows the career path of Megha Malagatti, from her humble Indian origins as a member of the Dalit caste (known as “untouchables”) to a senior management position in a French luxury goods company – an improbable journey that speaks to her personal strengths, skills and qualifications, as well as the possibilities open to young women to make a career in the luxury goods industry irrespect

      Published 25 Jun 2018

      Reference 6405

      Topic Leadership & Organisations

      Region Europe

      Industry Human Resources,  Luxury Goods and Jewelry

      View case

      Developing a (Second) Career in the Global Luxury Industry

      Add to cart
      • By  Frederic Godart,  Brian Henry,  Antoine Tirard,  Claire Harbour-Lyell
      • Reference 6405

      • Published 25 Jun 2018

      • Topic Leadership & Organisations

      • Region Europe

      • Industry Human Resources,  Luxury Goods and Jewelry

      The case follows the career path of Megha Malagatti, from her humble Indian origins as a member of the Dalit caste (known as “untouchables”) to a senior management position in a French luxury goods company – an improbable journey that speaks to her personal strengths, skills and qualifications, as well as the possibilities open to young women to make a career in the luxury goods industry irrespect
        View case

        The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

        By  L. Felipe Monteiro
        Add to cart popular award extra
        The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

          Published 21 Apr 2017

          Reference 6291

          Topic Strategy

          Region Europe

          Industry Consumer Goods,  Luxury Goods and Jewelry

          View case

          The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

          Add to cart popular award extra
          • By  L. Felipe Monteiro
          • Reference 6291

          • Published 21 Apr 2017

          • Topic Strategy

          • Region Europe

          • Industry Consumer Goods,  Luxury Goods and Jewelry

          The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
            View case

            The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

            By  L. Felipe Monteiro,  Anne-Marie Carrick
            Add to cart award
            The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

              Published 24 Jul 2017

              Reference 6291

              Topic Strategy

              Region Europe

              Industry Consumer Goods,  Luxury Goods and Jewelry

              View case

              The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

              Add to cart award
              • By  L. Felipe Monteiro,  Anne-Marie Carrick
              • Reference 6291

              • Published 24 Jul 2017

              • Topic Strategy

              • Region Europe

              • Industry Consumer Goods,  Luxury Goods and Jewelry

              The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
                View case

                Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

                By  Frederic Godart,  David Dubois,  Brian Henry
                Add to cart popular extra
                The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

                  Published 22 Jul 2016

                  Reference 6214

                  Topic Leadership & Organisations

                  Region Europe

                  Industry Luxury Goods and Jewelry,  Apparel and Fashion

                  View case

                  Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

                  Add to cart popular extra
                  • By  Frederic Godart,  David Dubois,  Brian Henry
                  • Reference 6214

                  • Published 22 Jul 2016

                  • Topic Leadership & Organisations

                  • Region Europe

                  • Industry Luxury Goods and Jewelry,  Apparel and Fashion

                  The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
                    View case

                    Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

                    By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
                    Add to cart popular extra
                    Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.

                      Published 30 Nov 2007

                      Reference 4929

                      Topic Marketing

                      Region Europe

                      Industry Cosmetics,  Luxury Goods and Jewelry

                      View case

                      Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

                      Add to cart popular extra
                      • By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
                      • Reference 4929

                      • Published 30 Nov 2007

                      • Topic Marketing

                      • Region Europe

                      • Industry Cosmetics,  Luxury Goods and Jewelry

                      Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.
                        View case

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