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    3 case(s) found.

    Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

    By  David Dubois,  Frederic Godart,  Jean Wee
    Add to cart popular extra
    For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.

      Published 29 Oct 2018

      Reference 6443

      Length 34 page(s)

      Topic Marketing

      Region Asia

      Industry Wholesale,  Luxury Goods and Jewelry

      View case

      Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

      By  David Dubois,  Frederic Godart,  Jean Wee
      Add to cart popular extra
      • Reference 6443

      • Published 29 Oct 2018

      • Length 34 page(s)

      • Topic Marketing

      • Region Asia

      • Industry Wholesale,  Luxury Goods and Jewelry

      For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.
        View case

        L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

        By  Haiyang Yang,  Pierre Chandon
        Add to cart popular award extra
        Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

          Published 07 May 2013

          Reference 5960

          Length 26 page(s)

          Topic Marketing

          Region Asia

          Industry Cosmetics,  Luxury Goods and Jewelry

          View case

          L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

          By  Haiyang Yang,  Pierre Chandon
          Add to cart popular award extra
          • Reference 5960

          • Published 07 May 2013

          • Length 26 page(s)

          • Topic Marketing

          • Region Asia

          • Industry Cosmetics,  Luxury Goods and Jewelry

          Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
            View case

            Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

            By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
            Add to cart popular extra
            Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.

              Published 30 Nov 2007

              Reference 4929

              Length 20 page(s)

              Topic Marketing

              Region Europe

              Industry Cosmetics,  Luxury Goods and Jewelry

              View case

              Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

              By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
              Add to cart popular extra
              • Reference 4929

              • Published 30 Nov 2007

              • Length 20 page(s)

              • Topic Marketing

              • Region Europe

              • Industry Cosmetics,  Luxury Goods and Jewelry

              Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.
                View case

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