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    3 cases found.

    The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

    By  L. Felipe Monteiro
    Add to cart popular award extra
    The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

      Published 21 Apr 2017

      Reference 6291

      Topic Strategy

      Region Europe

      Industry Consumer Goods,  Luxury Goods and Jewelry

      View case

      The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

      Add to cart popular award extra
      • By  L. Felipe Monteiro
      • Reference 6291

      • Published 21 Apr 2017

      • Topic Strategy

      • Region Europe

      • Industry Consumer Goods,  Luxury Goods and Jewelry

      The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
        View case

        Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

        By  Frederic Godart,  David Dubois,  Brian Henry
        Add to cart popular extra
        The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

          Published 22 Jul 2016

          Reference 6214

          Topic Leadership & Organisations

          Region Europe

          Industry Luxury Goods and Jewelry,  Apparel and Fashion

          View case

          Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

          Add to cart popular extra
          • By  Frederic Godart,  David Dubois,  Brian Henry
          • Reference 6214

          • Published 22 Jul 2016

          • Topic Leadership & Organisations

          • Region Europe

          • Industry Luxury Goods and Jewelry,  Apparel and Fashion

          The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
            View case

            Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

            By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
            Add to cart popular extra
            Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.

              Published 30 Nov 2007

              Reference 4929

              Topic Marketing

              Region Europe

              Industry Cosmetics,  Luxury Goods and Jewelry

              View case

              Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

              Add to cart popular extra
              • By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
              • Reference 4929

              • Published 30 Nov 2007

              • Topic Marketing

              • Region Europe

              • Industry Cosmetics,  Luxury Goods and Jewelry

              Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.
                View case

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