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1 case(s) found.
The case focuses on the launch of McDowells Vintage Premium Indian Whisky in the mid-1980s (the dates used in the case are later and exchange rates and prices have been adjusted accordingly. The essence of the marketing challenge faced by the marketing manager is unaffected by the later dates).
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Reference 4953
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Published 08 Jan 2001
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Length 20 page(s)
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Topic Marketing
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Region Asia
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Industry Wine and Spirits
The case focuses on the launch of McDowells Vintage Premium Indian Whisky in the mid-1980s (the dates used in the case are later and exchange rates and prices have been adjusted accordingly. The essence of the marketing challenge faced by the marketing manager is unaffected by the later dates).