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    1 case(s) found.

    Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001

    By  W. Chan Kim,  Renée Mauborgne,  Jason Hunter,  Brian Marks,  Wayne Mortensen
    Add to cart popular
    The case entitled ‘Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001’ examines the competitive environment of the US wine industry in 2001, prior to [yellow tail]’s launch. The case demonstrates how the industry was overcrowded, highly competitive, and increasingly squeezed at the distribution and retail stages of the supply chain.

      Published 31 Jul 2009

      Reference 5626

      Length 8 page(s)

      Topic Strategy

      Region North America

      Industry Food and Beverages Production,  Wine and Spirits

      View case

      Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001

      By  W. Chan Kim,  Renée Mauborgne,  Jason Hunter,  Brian Marks,  Wayne Mortensen
      Add to cart popular
      • Reference 5626

      • Published 31 Jul 2009

      • Length 8 page(s)

      • Topic Strategy

      • Region North America

      • Industry Food and Beverages Production,  Wine and Spirits

      The case entitled ‘Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001’ examines the competitive environment of the US wine industry in 2001, prior to [yellow tail]’s launch. The case demonstrates how the industry was overcrowded, highly competitive, and increasingly squeezed at the distribution and retail stages of the supply chain.
        View case

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