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6 cases found.
The case focuses on the risks and rewards of early-stage investing in a successful emerging market consumer start-up (i.e. non-tech), from seed funding in 2004 to raising expansion capital in 2019.
We observe the founder of Sula Vineyards, a winemaker from the Nasik Valley in India, as he makes decisions about external fundraising. Case (A) takes the seed investor perspective.
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Reference 5668
Published 25 Jan 2010
Topic Entrepreneurship
Region Asia
Industry Venture Capital, Food and Beverages Production, Wine and Spirits
The case focuses on the risks and rewards of early-stage investing in a successful emerging market consumer start-up (i.e. non-tech), from seed funding in 2004 to raising expansion capital in 2019.
We observe the founder of Sula Vineyards, a winemaker from the Nasik Valley in India, as he makes decisions about external fundraising. Case (A) takes the seed investor perspective.
The case focuses on the risks and rewards of early-stage investing in a successful emerging market consumer start-up (i.e. non-tech), from seed funding in 2004 to raising expansion capital in 2019. We observe the founder of Sula Vineyards, a winemaker from the Nasik Valley in India, as he makes decisions about external fundraising. Case (A) takes the seed investor perspective.
- By
Reference 5668
Published 30 Sep 2019
Topic Entrepreneurship
Region Asia
Industry Venture Capital, Food and Beverages Production, Wine and Spirits
The case focuses on the risks and rewards of early-stage investing in a successful emerging market consumer start-up (i.e. non-tech), from seed funding in 2004 to raising expansion capital in 2019. We observe the founder of Sula Vineyards, a winemaker from the Nasik Valley in India, as he makes decisions about external fundraising. Case (A) takes the seed investor perspective.
The case focuses on the risks and rewards of early-stage investing in a successful emerging market consumer start-up (i.e. non-tech), from seed funding in 2004 to raising expansion capital in 2019. We observe the founder of Sula Vineyards, a winemaker from the Nasik Valley in India, as he makes decisions about external fundraising. Case (A) takes the seed investor perspective.
- By
Reference 5668
Published 30 Sep 2019
Topic Entrepreneurship
Region Asia
Industry Venture Capital, Food and Beverages Production, Wine and Spirits
The case focuses on the risks and rewards of early-stage investing in a successful emerging market consumer start-up (i.e. non-tech), from seed funding in 2004 to raising expansion capital in 2019. We observe the founder of Sula Vineyards, a winemaker from the Nasik Valley in India, as he makes decisions about external fundraising. Case (A) takes the seed investor perspective.
In 2002, China became the worlds number-one recipient of inward foreign direct investment (FDI). One of the major attractions was Chinas entry into the World Trade Organisation (WTO) in December 2001. Spanish firms, which had previously had a major focus on Latin America, participated in the general enthusiasm.
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Reference 5128
Published 01 Oct 2004
Topic Economics & Finance
Region Asia
Industry Computer Software, Food and Beverages Production, Wine and Spirits
In 2002, China became the worlds number-one recipient of inward foreign direct investment (FDI). One of the major attractions was Chinas entry into the World Trade Organisation (WTO) in December 2001. Spanish firms, which had previously had a major focus on Latin America, participated in the general enthusiasm.
The case focuses on the launch of McDowells Vintage Premium Indian Whisky in the mid-1980s (the dates used in the case are later and exchange rates and prices have been adjusted accordingly. The essence of the marketing challenge faced by the marketing manager is unaffected by the later dates).
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Reference 4953
Published 08 Jan 2001
Topic Marketing
Region Asia
Industry Wine and Spirits
The case focuses on the launch of McDowells Vintage Premium Indian Whisky in the mid-1980s (the dates used in the case are later and exchange rates and prices have been adjusted accordingly. The essence of the marketing challenge faced by the marketing manager is unaffected by the later dates).
The case describes the boom and bust of sales of French wine, especially expensive Bordeaux wines, in Asia. The unstructured and fragmented markets of developing Asia offer opportunities for tailor-made, branded products. However, such entry may be too early. In Japan, bulk imported French wine is already successfully marketed by Japanese companies under their names.
The case describes the boom and bust of sales of French wine, especially expensive Bordeaux wines, in Asia. The unstructured and fragmented markets of developing Asia offer opportunities for tailor-made, branded products. However, such entry may be too early. In Japan, bulk imported French wine is already successfully marketed by Japanese companies under their names.