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1 case(s) found.
The case describes the first decade of LGEIL's experience in India, a decade marked by incredible success from a sales point of view and outlines the challenges in 2007, which resonate with the key challenge in back in 1997--building a premium brand image for LG.
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Reference 5558
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Published 30 Nov 2008
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Length 30 page(s)
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Topic Marketing
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Region Asia
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Industry International Trade and Development, Marketing and Advertising
The case describes the first decade of LGEIL's experience in India, a decade marked by incredible success from a sales point of view and outlines the challenges in 2007, which resonate with the key challenge in back in 1997--building a premium brand image for LG.