The case describes the successful growth and internationalization strategy of Belgian Creyf’s interim business (temporary labour services) after initial internationalization debacles, which nearly bankrupted the original family company. It describes the ‘not me too’ – strategy of this player in an industry increasingly dominated by a few large European and even world players.

Since the 1990s, one observes a clear internationalization and consolidation trend in the European temporary work services. The diminishing role of the national legislation, the liberalization in some European countries for temporary work contracts and the growing trend of cross-border contracts of European multinationals with TWBs, were causing the current evolution in the industry.

Vedior International is the temporary work service arm of the Dutch Vendex International Group and one of the large Dutch temporary work services companies. The company has decided to embark on a European strategy and is currently active in the Benelux, France and Germany.

International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players.

International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players.