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1 case(s) found.
The case describes the situation in the desktop printer industry in August 2002. Rumours suggest that Dell is planning to enter the industry. The case describes the structure of the industry, the main players, and the events leading to these rumours. Some possibles motives for Dell entering the printer industry are discussed, as well as the entry barriers.
Reference 5251
Published 01 Feb 2005
Length 21 page(s)
Topic Strategy
Region North America
The case describes the situation in the desktop printer industry in August 2002. Rumours suggest that Dell is planning to enter the industry. The case describes the structure of the industry, the main players, and the events leading to these rumours. Some possibles motives for Dell entering the printer industry are discussed, as well as the entry barriers.