Monkey Tie, an entrepreneurial firm based in Paris, focuses on innovative digital HR solutions related to ‘affinity matching’ of people to positions. It represents a major change in the approach to recruitment, using online tools to find a ‘fit’ between the job requirements and the skills and personality of the candidate.

The Simplex Solutions multi-media decision scenario outlines the evolution of a software venture with a new technology that could find application in very diverse markets. The two co-founders (who have a technical background) decide to expand the entrepreneurial team by bringing in financial and marketing expertise to propel the venture to the next stage.

It is now recognized that new venture start-ups can offer a career choice that is a little sexier, a little wilder, and in the long run equally lucrative, to the consulting or banking jobs that typically dominate post-MBA career paths.