The case puts the student in the role of a junior associate who has been charged by her boss, the partner of a venture capital firm, to look into the potential of electric vehicles. At first skeptical, the associate soon finds some intriguing new data. Could EVs be heading for a renaissance? How is EV technology likely to evolve?

This workbook focuses on three international companies in the automotive manufacturing industry. The industry write-up gives an overview of the industry; growth development, as well as cost cutting measures in response to the prevailing economic situation. Similarly, the company write-ups are a general overview of the history and business segments within each company.