- Your selection
- Clear all
- Philanthropy x
- English x
- Europe x
- With Teaching Note x
- Strategy x
1 case(s) found.
When Comic Relief’s Red Nose Day started in the UK, the charity industry was a deep red ocean. Competition was intense and growing, costs were up, and donations were down. Yet Red Nose Day rapidly achieved 96% national brand awareness.
-
Reference 6431
-
Published 30 Nov 2018
-
Length 12 page(s)
-
Topic Strategy
-
Region Europe
-
Industry Philanthropy, Fund-Raising, Non-Profit Organization Management
When Comic Relief’s Red Nose Day started in the UK, the charity industry was a deep red ocean. Competition was intense and growing, costs were up, and donations were down. Yet Red Nose Day rapidly achieved 96% national brand awareness.