In May 2010, a year after becoming President and Managing Director for Southern Europe at Discovery Inc., Marinella Soldi faces a make-or-break meeting with Discovery’s global Executive Committee. Her region is about to lose half of its revenues in a contract renegotiation with Sky Italia.

In May 2010, a year after becoming President and Managing Director for Southern Europe at Discovery Inc., Marinella Soldi faces a make-or-break meeting with Discovery’s global Executive Committee. Her region is about to lose half of its revenues in a contract renegotiation with Sky Italia.

This case follows Kunal, VP of Data Science at Downtown, a leading arts/news magazine, as he puts together a data team to work on a strategy to turn the ailing publication around. This, as he discovers, involves more than hiring strong technical talent.