The case describes the development of Bang & Olufsen, their strategic decision in the nineties to focus on luxury electronics, their innovation and branding strategy, their investment program in exclusive retail shops (B1 stores) and their large scale entry into the US market in the 1998 - 2003 period.

The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit margin. Considering rising economic pressure and a declining member base, the case introduces the club's basic business principles and summarizes strategic options for sustainability and further growth from a top management perspective.

The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit margin. Considering rising economic pressure and a declining member base, the case introduces the club's basic business principles and summarizes strategic options for sustainability and further growth from a top management perspective.