This case documents challenges in the growth of a NGO whose mission is to educate and inspire individuals with diabetes. Team Type 1 engages and encourages healthy lifestyles and effective control of diabetes by example. The original model is based on active participation of patients in cycling clubs, and the question of how to scale the model to broader geographies is raised.

Diabetes is a major health burden in GCC countries, mainly caused by sedentary lifestyles and unhealthy eating habits. While governments are setting up national strategies to manage diabetes and chronic diseases, the implementation is still fragmented. The case documents the challenges faced by patients and healthcare professionals dealing with diabetes.