Filter
Sort by
View
19 cases found.

China's "Furious Five" Smartphones: Huawei, Xiaomi, Oppo/Vivo and Lenovo - Strategies and Origins

By  Guoli Chen,  Tony Tong,  Yangao Xiao,  Nianchen Han
Add to cart popular
The case focuses on China’s ‘furious five’ smartphone makers – Huawei, Xiaomi, Lenovo, and OPPO/Vivo, charting the history of the industry and the changing dynamics of the global market.

    Published 26 Mar 2018

    Reference 6383

    Topic Strategy

    Region Asia

    Industry Telecommunications,  Wireless,  Internet

    View case

    China's "Furious Five" Smartphones: Huawei, Xiaomi, Oppo/Vivo and Lenovo - Strategies and Origins

    Add to cart popular
    The case focuses on China’s ‘furious five’ smartphone makers – Huawei, Xiaomi, Lenovo, and OPPO/Vivo, charting the history of the industry and the changing dynamics of the global market.
      View case

      WebTeb (A): A Very Palestinian Dilemma

      By  N. Craig Smith,  Elin Williams
      Add to cart extra
      Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.

        Published 28 May 2018

        Reference 6343

        Topic Responsibility

        Region Middle-East

        Industry Wireless,  Medical Practice,  Information Services

        View case

        WebTeb (A): A Very Palestinian Dilemma

        Add to cart extra
        Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.
          View case

          WebTeb (B): A Very Palestinian Dilemma

          By  N. Craig Smith,  Elin Williams
          Add to cart
          Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.

            Published 28 May 2018

            Reference 6343

            Topic Responsibility

            Region Middle-East

            Industry Wireless,  Medical Practice,  Information Services

            View case

            WebTeb (B): A Very Palestinian Dilemma

            Add to cart
            Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.
              View case

              Free.fr - Internet for the BOP in France (A): The Fixed-line Internet Market

              By  Philip M. Parker,  Mathieu Romary
              Add to cart
              In 2002, the telecom industry in France witnessed changes in regulation of internet service providers. This enabled internet service provider Free.fr to challenge a crystalized competitive landscape using a combination of technology, business model innovation and focus on the bottom of the pyramid.

                Published 27 Nov 2017

                Reference 6326

                Topic Strategy

                Region Europe

                Industry Telecommunications,  Wireless

                View case

                Free.fr - Internet for the BOP in France (A): The Fixed-line Internet Market

                Add to cart
                In 2002, the telecom industry in France witnessed changes in regulation of internet service providers. This enabled internet service provider Free.fr to challenge a crystalized competitive landscape using a combination of technology, business model innovation and focus on the bottom of the pyramid.
                  View case

                  Free.fr - Internet for the BOP in France (B): A Model for Disruption

                  By  Philip M. Parker,  Mathieu Romary
                  Add to cart
                  In 2002, the telecom industry in France witnessed changes in regulation of internet service providers. This enabled internet service provider Free.fr to challenge a crystalized competitive landscape using a combination of technology, business model innovation and focus on the bottom of the pyramid.

                    Published 27 Nov 2017

                    Reference 6326

                    Topic Strategy

                    Region Europe

                    Industry Telecommunications,  Wireless

                    View case

                    Free.fr - Internet for the BOP in France (B): A Model for Disruption

                    Add to cart
                    In 2002, the telecom industry in France witnessed changes in regulation of internet service providers. This enabled internet service provider Free.fr to challenge a crystalized competitive landscape using a combination of technology, business model innovation and focus on the bottom of the pyramid.
                      View case

                      A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy

                      By  Yangao Xiao,  Tony Tong,  Guoli Chen,  Kathy Wu
                      Add to cart popular
                      The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.

                        Published 27 Feb 2017

                        Reference 6269

                        Topic Strategy

                        Region Asia

                        Industry Telecommunications,  Wireless

                        View case

                        A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy

                        Add to cart popular
                        The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.
                          View case

                          Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

                          By  Joerg Niessing,  Hilke Plassmann
                          Add to cart popular extra
                          In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.

                            Published 27 Feb 2017

                            Reference 6129

                            Topic Marketing

                            Region Global

                            Industry Telecommunications,  Wireless,  Banking

                            View case

                            Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

                            Add to cart popular extra
                            In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
                              View case

                              The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                              By  David Dubois,  Mastak Pal Kaur
                              Add to cart popular extra
                              The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

                                Published 24 Apr 2015

                                Reference 6117

                                Topic Marketing

                                Region Global

                                Industry Telecommunications,  Wireless,  Information Technology and Services

                                View case

                                The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                                Add to cart popular extra
                                The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
                                  View case

                                  Bazile Telecom and mimijumi - TN

                                  By  Anne-Marie Carrick,  Manuel Sosa
                                  Add to cart

                                    Published 29 Mar 2011

                                    Reference 5782

                                    Topic Entrepreneurship

                                    Industry Telecommunications,  Wireless

                                    View case

                                    Bazile Telecom and mimijumi - TN

                                    Add to cart
                                      View case

                                      Bazile Telecom

                                      By  Anne-Marie Carrick,  Manuel Sosa
                                      Add to cart
                                      This case study can be used as a stand-alone case or in conjunction with INSEAD case study Mimijumi". Frank Drummond the protagonist is a qualified medical doctor with vast experience in the healthcare sector. He leaves his native US to study for an MBA. Case A describes his first venture into product development.

                                        Published 29 Mar 2011

                                        Reference 5755

                                        Topic Entrepreneurship

                                        Region Global

                                        Industry Telecommunications,  Wireless

                                        View case

                                        Bazile Telecom

                                        Add to cart
                                        This case study can be used as a stand-alone case or in conjunction with INSEAD case study Mimijumi". Frank Drummond the protagonist is a qualified medical doctor with vast experience in the healthcare sector. He leaves his native US to study for an MBA. Case A describes his first venture into product development.
                                          View case

                                          Radio Frequency Identification (RFID) for Mobile Consumer Applications (A)

                                          By  Henrik Bresman,  Carmen Kuhl
                                          Add to cart
                                          The case describes the emergence of a new technology for use in mobile phones, covering the applications and business case as well as technical aspects. It investigates the interests of several industry sectors involved, namely telecommunications, semiconductors, financial institutions, and public transport. In addition, it explores the role of international standards organisations.

                                            Published 21 Mar 2008

                                            Reference 5503

                                            Topic Strategy

                                            Region Global

                                            Industry Telecommunications,  Wireless

                                            View case

                                            Radio Frequency Identification (RFID) for Mobile Consumer Applications (A)

                                            Add to cart
                                            The case describes the emergence of a new technology for use in mobile phones, covering the applications and business case as well as technical aspects. It investigates the interests of several industry sectors involved, namely telecommunications, semiconductors, financial institutions, and public transport. In addition, it explores the role of international standards organisations.
                                              View case

                                              Radio Frequency Identification (RFID) for Mobile Consumer Applications (B)

                                              By  Henrik Bresman,  Carmen Kuhl
                                              Add to cart
                                              Please refer to part A for the abstract

                                                Published 21 Mar 2008

                                                Reference 5503

                                                Topic Strategy

                                                Region Global

                                                Industry Telecommunications,  Wireless

                                                View case

                                                Radio Frequency Identification (RFID) for Mobile Consumer Applications (B)

                                                Add to cart
                                                Please refer to part A for the abstract
                                                  View case