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9 cases found.

Alcatel, Lucent…Nokia: On the Road from 3 to 1 - The Leadership Challenges of Strategic Change

By  Charles Galunic,  Javier Gimeno,  Lisa Duke
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The telecommunications manufacturing industry has seen massive consolidation in the past 10 years. This is the story of how two major telecom providers, Alcatel and Lucent, merged and positioned themselves for the future. It focuses on the leadership challenges of the final years, just before the company was sold.

    Published 24 Feb 2016

    Reference 6169

    Topic Strategy

    Region Global

    Industry Telecommunications,  Wireless

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    Alcatel, Lucent…Nokia: On the Road from 3 to 1 - The Leadership Challenges of Strategic Change

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    The telecommunications manufacturing industry has seen massive consolidation in the past 10 years. This is the story of how two major telecom providers, Alcatel and Lucent, merged and positioned themselves for the future. It focuses on the leadership challenges of the final years, just before the company was sold.
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      Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

      By  Joerg Niessing,  Hilke Plassmann
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      In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.

        Published 27 Feb 2017

        Reference 6129

        Topic Marketing

        Region Global

        Industry Telecommunications,  Wireless,  Banking

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        Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

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        In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
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          Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience (Russian)

          By  Joerg Niessing,  Hilke Plassmann
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          In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.

            Published 26 Nov 2018

            Reference 6129

            Topic Marketing

            Region Global

            Industry Telecommunications,  Wireless,  Banking

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            Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience (Russian)

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            In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
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              The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

              By  David Dubois,  Mastak Pal Kaur
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              The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

                Published 24 Apr 2015

                Reference 6117

                Topic Marketing

                Region Global

                Industry Telecommunications,  Wireless,  Information Technology and Services

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                The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

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                The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
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                  Bazile Telecom

                  By  Anne-Marie Carrick,  Manuel Sosa
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                  This case study can be used as a stand-alone case or in conjunction with INSEAD case study Mimijumi". Frank Drummond the protagonist is a qualified medical doctor with vast experience in the healthcare sector. He leaves his native US to study for an MBA. Case A describes his first venture into product development.

                    Published 29 Mar 2011

                    Reference 5755

                    Topic Entrepreneurship

                    Region Global

                    Industry Telecommunications,  Wireless

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                    Bazile Telecom

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                    This case study can be used as a stand-alone case or in conjunction with INSEAD case study Mimijumi". Frank Drummond the protagonist is a qualified medical doctor with vast experience in the healthcare sector. He leaves his native US to study for an MBA. Case A describes his first venture into product development.
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                      Radio Frequency Identification (RFID) for Mobile Consumer Applications (A)

                      By  Henrik Bresman,  Carmen Kuhl
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                      The case describes the emergence of a new technology for use in mobile phones, covering the applications and business case as well as technical aspects. It investigates the interests of several industry sectors involved, namely telecommunications, semiconductors, financial institutions, and public transport. In addition, it explores the role of international standards organisations.

                        Published 21 Mar 2008

                        Reference 5503

                        Topic Strategy

                        Region Global

                        Industry Telecommunications,  Wireless

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                        Radio Frequency Identification (RFID) for Mobile Consumer Applications (A)

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                        The case describes the emergence of a new technology for use in mobile phones, covering the applications and business case as well as technical aspects. It investigates the interests of several industry sectors involved, namely telecommunications, semiconductors, financial institutions, and public transport. In addition, it explores the role of international standards organisations.
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                          Radio Frequency Identification (RFID) for Mobile Consumer Applications (B)

                          By  Henrik Bresman,  Carmen Kuhl
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                          Please refer to part A for the abstract

                            Published 21 Mar 2008

                            Reference 5503

                            Topic Strategy

                            Region Global

                            Industry Telecommunications,  Wireless

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                            Radio Frequency Identification (RFID) for Mobile Consumer Applications (B)

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                            Please refer to part A for the abstract
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                              Symbian Ltd. and Nokia: Building the Smart Phone Industry

                              By  Yves L. Doz,  Mark Hunter
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                              At the end of the 1990s the leading cellphone manufacturers formed a joint venture with PDA maker Psion to develop the standard software platform for the next generation of handsets. Competition with Microsoft was the initial driver. As the platform advanced, Nokia diverged from its partners on key technical issues, and became the leading force in the alliance.

                                Published 31 May 2005

                                Reference 5274

                                Topic Strategy

                                Region Global

                                Industry Telecommunications,  Wireless

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                                Symbian Ltd. and Nokia: Building the Smart Phone Industry

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                                At the end of the 1990s the leading cellphone manufacturers formed a joint venture with PDA maker Psion to develop the standard software platform for the next generation of handsets. Competition with Microsoft was the initial driver. As the platform advanced, Nokia diverged from its partners on key technical issues, and became the leading force in the alliance.
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                                  NTT DoCoMo i-mode (TM): Value Innovation at DoCoMo

                                  By  W. Chan Kim,  Renee Mauborgne,  Ben M. Bensaou,  Jason Hunter
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                                  As of November 2001, NTT DoCoMo is the only company that has been able to make money out of the mobile Internet. This case study describes how, in a very competitive industry engaged in a technology race and strong price erosion, NTT DoCoMo has been able to achieve superior performance with its novel i-mode services.

                                    Published 03 Jan 2003

                                    Reference 5079

                                    Topic Strategy

                                    Region Global

                                    Industry Telecommunications,  Wireless

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                                    NTT DoCoMo i-mode (TM): Value Innovation at DoCoMo

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                                    As of November 2001, NTT DoCoMo is the only company that has been able to make money out of the mobile Internet. This case study describes how, in a very competitive industry engaged in a technology race and strong price erosion, NTT DoCoMo has been able to achieve superior performance with its novel i-mode services.
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