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9 cases found.
The telecommunications manufacturing industry has seen massive consolidation in the past 10 years. This is the story of how two major telecom providers, Alcatel and Lucent, merged and positioned themselves for the future. It focuses on the leadership challenges of the final years, just before the company was sold.
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Reference 6169
Published 24 Feb 2016
Topic Strategy
Region Global
Industry Telecommunications, Wireless
The telecommunications manufacturing industry has seen massive consolidation in the past 10 years. This is the story of how two major telecom providers, Alcatel and Lucent, merged and positioned themselves for the future. It focuses on the leadership challenges of the final years, just before the company was sold.
In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
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Reference 6129
Published 27 Feb 2017
Topic Marketing
Region Global
Industry Telecommunications, Wireless, Banking
In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
- By
Reference 6129
Published 26 Nov 2018
Topic Marketing
Region Global
Industry Telecommunications, Wireless, Banking
In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
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Reference 6117
Published 24 Apr 2015
Topic Marketing
Region Global
Industry Telecommunications, Wireless, Information Technology and Services
The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
This case study can be used as a stand-alone case or in conjunction with INSEAD case study Mimijumi". Frank Drummond the protagonist is a qualified medical doctor with vast experience in the healthcare sector. He leaves his native US to study for an MBA. Case A describes his first venture into product development.
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Reference 5755
Published 29 Mar 2011
Topic Entrepreneurship
Region Global
Industry Telecommunications, Wireless
This case study can be used as a stand-alone case or in conjunction with INSEAD case study Mimijumi". Frank Drummond the protagonist is a qualified medical doctor with vast experience in the healthcare sector. He leaves his native US to study for an MBA. Case A describes his first venture into product development.
The case describes the emergence of a new technology for use in mobile phones, covering the applications and business case as well as technical aspects. It investigates the interests of several industry sectors involved, namely telecommunications, semiconductors, financial institutions, and public transport. In addition, it explores the role of international standards organisations.
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Reference 5503
Published 21 Mar 2008
Topic Strategy
Region Global
Industry Telecommunications, Wireless
The case describes the emergence of a new technology for use in mobile phones, covering the applications and business case as well as technical aspects. It investigates the interests of several industry sectors involved, namely telecommunications, semiconductors, financial institutions, and public transport. In addition, it explores the role of international standards organisations.
The case describes the emergence of a new technology for use in mobile phones, covering the applications and business case as well as technical aspects. It investigates the interests of several industry sectors involved, namely telecommunications, semiconductors, financial institutions, and public transport. In addition, it explores the role of international standards organisations.
- By
Reference 5503
Published 21 Mar 2008
Topic Strategy
Region Global
Industry Telecommunications, Wireless
The case describes the emergence of a new technology for use in mobile phones, covering the applications and business case as well as technical aspects. It investigates the interests of several industry sectors involved, namely telecommunications, semiconductors, financial institutions, and public transport. In addition, it explores the role of international standards organisations.
At the end of the 1990s the leading cellphone manufacturers formed a joint venture with PDA maker Psion to develop the standard software platform for the next generation of handsets. Competition with Microsoft was the initial driver. As the platform advanced, Nokia diverged from its partners on key technical issues, and became the leading force in the alliance.
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Reference 5274
Published 31 May 2005
Topic Strategy
Region Global
Industry Telecommunications, Wireless
At the end of the 1990s the leading cellphone manufacturers formed a joint venture with PDA maker Psion to develop the standard software platform for the next generation of handsets. Competition with Microsoft was the initial driver. As the platform advanced, Nokia diverged from its partners on key technical issues, and became the leading force in the alliance.
As of November 2001, NTT DoCoMo is the only company that has been able to make money out of the mobile Internet. This case study describes how, in a very competitive industry engaged in a technology race and strong price erosion, NTT DoCoMo has been able to achieve superior performance with its novel i-mode services.
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Reference 5079
Published 03 Jan 2003
Topic Strategy
Region Global
Industry Telecommunications, Wireless
As of November 2001, NTT DoCoMo is the only company that has been able to make money out of the mobile Internet. This case study describes how, in a very competitive industry engaged in a technology race and strong price erosion, NTT DoCoMo has been able to achieve superior performance with its novel i-mode services.