The case illustrates the challenging but successful journey of a cross-sector partnership that deploys pro bono resources from Agility, A.P. Moller Maersk, TNT Express and UPS to support the disaster response operations of the UN Logistics Cluster.

Five years after the inception of the ‘Moving the World’ partnership between logistics provider TNT and the United Nations World Food Programme (WFP), its management team launches an evaluation and renewal process to guide the partnership as it enters a new phase.

The case narrates the internal processes of choosing and implementing a corporate social responsibility (CSR) initiative. It illustrates the process of choosing a cause, selecting partners, creating a working plan, and finally getting the company's executive board's commitment.