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1 case(s) found.
Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry
This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.
Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry
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Reference 6751
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Published 26 Jul 2022
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Length 36 page(s)
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Topic Entrepreneurship
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Industry Music
This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.