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2 case(s) found.
Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry
This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.
Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry
Reference 6751
Published 26 Jul 2022
Length 36 page(s)
Topic Entrepreneurship
Industry Music
This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.
SoundCloud is one of the world's largest audio-share websites and a recent example of successful entrepreneurship to have come out of an unexpected place: Berlin. The case discusses how SoundCloud has flourished by identifying the type of ‘place surplus’ important for it to derive competitive advantage and succeed.
Reference 6043
Published 24 Mar 2014
Length 12 page(s)
Topic Entrepreneurship
Region Europe
Industry Internet, Online Media, Music
SoundCloud is one of the world's largest audio-share websites and a recent example of successful entrepreneurship to have come out of an unexpected place: Berlin. The case discusses how SoundCloud has flourished by identifying the type of ‘place surplus’ important for it to derive competitive advantage and succeed.